Learn Web Analytics & Usability

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How can I compare my various online marketing efforts against common metrics? How can I make my marketing campaigns more effective and accountable? These are just some of the challenges digital marketers are facing today. The answer to these questions lies in Web Analytics, which is seen as the foundation upon which most online marketing decisions are made. While Web Analytics is a very important concept, Web Usability is just as vital. To enhance visitor experience, websites must be easy to navigate, easy to learn about and easy to remember. However, many marketers still do not know the basic principle sog good design. If a user can’t use it, it doesn’t work!

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Access On-Demand Video Library

Access our growing library of Web Analytics and Usability training videos and learn everything about the the fundamentals of Web Analytics and Usability, configuring Google Analytics and performance-based web architecture.

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Enroll in our Certification Program

Proud to present industry's unique hands-on, project based certification Web Analytics training complete with quizzes, assignments and more. A complete immersive experience!

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