How can I compare my various online marketing efforts against common metrics? How can I make my marketing campaigns more effective and accountable? These are just some of the challenges digital marketers are facing today. The answer to these questions lies in Web Analytics, which is seen as the foundation upon which most online marketing decisions are made. While Web Analytics is a very important concept, Web Usability is just as vital. To enhance visitor experience, websites must be easy to navigate, easy to learn about and easy to remember. However, many marketers still do not know the basic principle sog good design. If a user can’t use it, it doesn’t work!
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