Setting Business Goals and Analytics

Setting Business Goals and Analytics

If you’ve just taken over the reins of an existing paid search campaign then the first step you need to take is conduct an exhaustive campaign audit. What are the other necessary steps?

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Product Description

In this training video on Pay-Per-Click (PPC) Goals and Analytics, you will learn how to set goals & your budget and how to implement a framework for reporting.

  • The 9 internet marketing channels
  • How to define your goals
  • The five essential questions you must ask yourself
  • Lead generation
  • Correct branding
  • The reporting framework
  • How to identify what makes you great


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Jon Morris

Jon Morris is the founder and CEO of Rise Interactive where he oversees the company’s day-to-day operations and strategic planning. Morris started Rise as a self-funded company in 2004, taking $10,000 and turning it into a $20 million business in eight years. Under his leadership, Morris has propelled the company into the local and national spotlight. He has been recognized by the City of Chicago, the Chicago Sun-Times, Inc. Magazine, Five Elms Capital, Fortune Magazine and The Initiative for a Competitive Inner City (ICIC).

Prior to Rise Interactive, Morris managed the internet marketing department at Ketchum Directory Advertising where he received three industry excellence awards from the Yellow Pages Integrated Media Association. Before that, Morris founded Net Traffic, which was recognized by as one of the top interactive agencies in the U.S. Morris earned an MBA with high honors from the University of Chicago Booth School of Business and a bachelor’s degree from Kenyon College.



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