How to Implement an Actionable Measurement Plan

How to Implement an Actionable Measurement Plan

5 out of 5 based on 1 customer rating
(1 customer review)

Blank stares ensue for many people when the words data, statistics, analytics, web and traffic are mentioned. No longer are we simply charged with optimizing sites or doing keyword analysis. Now we must have an in-depth understanding of our clients' business objectives. A tool that can help you do this is Google Analytics.

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Product Description

In this training video on Google Analytics, you will learn how to develop an in-depth understanding of your business objectives.

  • Understanding your objectives
  • Designing your strategy
  • Defining the strategy with KPIs
  • How to use KPIs
  • Defining your target
  • Segmenting and measuring

1 review for How to Implement an Actionable Measurement Plan

  1. 5 out of 5


    I really like how simple this idea is. There are a lot of businesses out there that have a hard time wrapping their heads around goal setting and tracking compared to simply attaining their final sales quota. As SEO shifts gears its become more apparent than ever that SEO’ers will have to think more and more like marketing strategists. Large long term goals can be accomplished by setting and achieving small daily goals. Thanks Max!

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Max Tandefelt
Max Tandefelt

Max is a Digital Marketing Manager for LogicSpot – a full-service ecommerce agency based in London. He has been working in various digital roles across Europe since 2007, working for B2B, B2C, in-house and digital agencies.

He has expertise in SEO, social and digital change management but his passion is in web analytics. Max is a certified Google Analytics professional and is writing diligently on how to create data-driven decisions to reach your online goals.


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