Blank stares ensue for many people when the words data, statistics, analytics, web and traffic are mentioned. No longer are we simply charged with optimizing sites or doing keyword analysis. Now we must have an in-depth understanding of our clients' business objectives. A tool that can help you do this is Google Analytics.
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In this training video on Google Analytics, you will learn how to develop an in-depth understanding of your business objectives.
Understanding your objectives
Designing your strategy
Defining the strategy with KPIs
How to use KPIs
Defining your target
Segmenting and measuring
Max is a Digital Marketing Manager for LogicSpot – a full-service ecommerce agency based in London. He has been working in various digital roles across Europe since 2007, working for B2B, B2C, in-house and digital agencies.
He has expertise in SEO, social and digital change management but his passion is in web analytics. Max is a certified Google Analytics professional and is writing diligently on how to create data-driven decisions to reach your online goals.