Google Analytics: Goals and Ecommerce Tracking Setting

Google Analytics: Goals and Ecommerce Tracking Setting

If you run an online business, you need to continuously evaluate its performance. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. For tightening together web traffic and financial goals, ecommerce tracking and goals set up are must-haves in your Google Analytics account.

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Product Description

In this training video on Google Analytics, you will learn ready-to-use steps of how to calculate core business KPIs with the help of Google Analytics data.

  • How to make the most of Google Analytics data
  • Goals in Google Analytics
  • Types of Goals
  • Google Analytics for ecommerce tracking


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Elena Ruchko
Elena Ruchko

Elena Ruchko is Google Analytics certified and International Marketing Manager at Promodo, a certified Google Agency for AdWords and Analytics with a number of PPC and SEO awards. 

Elena is enthusiastic about SEO, content marketing, ecommerce and contributes to e-commerce forums by providing e-commerce owners with free SEO tips and site reviews.  She also organizes local events for the IT community and startups in her home town. 


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