Mark W. Schaefer is the author of “Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” (a McGraw-Hill release) and also executive director of Schaefer Marketing Solutions. Mark has supported a variety of organizations with social media strategic initiatives including global companies such as Cisco and Johnson & Johnson.
Mark Schaefer’s blog is cited as one of the top marketing blogs in the world and his last book, The Tao of Twitter, was among the best-selling social media books in 2011. Mark is a popular speaker at industry conferences and is also a marketing faculty member at Rutgers University.
RECENT VIDEOS BY MARK SCHAEFER
In this training video on Social Media Influence, you will learn the evolution of influence and why content that moves through a network is a legitimate source of influence and power.