Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail.
He has been cited for his internet marketing expertise by The Economist, U.S. News & World Report, and Fortune Magazine and writes a monthly column for ClickZ called Social Media Smarts. Odden’s Online Marketing Blog is rated one of the top marketing blogs on the web by Advertising Age, Social Media Examiner and Junta42. Odden conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.