Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years’ experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA.
Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers. Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
RECENT VIDEOS BY HEIDI COHEN
In this training video on Content Marketing, you will learn the top trends in content marketing.
In this training video on Content Marketing Strategy, you will learn how to create your content marketing strategy to ensure that your overall marketing objectives are aligned with the content you will be creating.
In this training video on Successful Content Marketing, you will learn the 5 Keys to successful content marketing and how to get the most out of your content marketing efforts.
In this training video on Content Marketing and Social Media, you will learn the types of content that work best for each type of social media platform and best practices for sharing content.