Founder and Principal Web Analyst Elizabeth Brady has over 12 years of web experience, 10 years at Monster Worldwide and is now Founder and Principal Web Analyst at EWB Analytics. Web analytics experience includes key performance indicator (KPI) definition, shopping cart conversion analysis, campaign tracking, traffic attribution, customer segmentation, navigation analysis and A/B split testing.
She has extensive experience defining reporting requirements, designing tags, creating custom reports, and providing analysis and business recommendations. She has worked with Google Analytics, WebTrends and Unica NetInsight. Elizabeth Brady completed the Award of Achievement in Web Analytics from the University of British Columbia in June 2010 and has passed the Google Analytics Individual Qualification (IQ). She is an active member of the Digital Analytics Association and is a Digital Analytics Association Certified Web Analyst.