Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA’s Converge Conference.
Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
RECENT VIDEOS BY BRIAN MASSEY
In this training video on Paid Search Landing Pages, you will learn some of the landing page elements that every PPC expert should look to increase their campaign conversion rates.