The world still likes email. In terms of return on investment (ROI), almost three quarters of companies (72%) rate email marketing as ‘excellent’ (26%) or ‘good’ (46%). But it’s moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain ground on your competition?