
Link-Building-Fundamentals
Link-Building-Fundamentals
Google was founded on a simple concept of organizing the world’s information on the web. In order to achieve that goal a powerful mathematical algorithm of PageRank was developed which at the core means iterations or links from different sites. The more the number of iterations or links the higher the PageRank (or authority) of a web site. As Google grew in prominence and importance more and more web site owners and professionals started to employ tactics to build these links that would make their site more authoritative and rank higher on Google.com. Web site owners and other professionals started to abuse this linking tactic which spurred Google to penalize and ban sites that employ this “shady” link building tactics. Sounds scary?Noted link building and SEO expert Eric Enge delivers in this training video some of the concepts of link building that will help you not make mistakes that can potentially ban your site. Eric Enge starts with a little background on PageRank and explains in detail how Google calculates its PageRank formula. Eric also takes you deeper into what kinds of links web site owners should go after and links to avoid. In this training video, Eric Enge leaves no stone unturned and explains link building theory with easy to understand concepts and examples. You will also learn linking motivations and the role of social media in link building. All in all - a must see training video by leading link building authority and co-author of “The Art of SEO”
Trainer: Eric Enge – Co-Author of bestseller “The Art of SEO”
Total Running Time: 27 Minutes
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In this Link-Building-Fundamentals training video you will learn...
- How Google determines which web site to rank first
- What causes a web site to rank first on Google
- What is Google PageRank?
- How Google evaluates links and value of links to a web page
- How Google passes PageRank and analyzes pages for ranking
- Different types of links
- Why search engines do not count internal links
- Why not all links are created equal
- Which links Search engines do not count
- The concept and role of relevance for link building
- Learn the concepts of TrustRank, Web Authority, and web references
- The importance of Social Media for link building and ranking
- And many more real-world examples




