Introduction to Web Site Usability:

It is not unusual to find web sites which has all the bells and whistles with companies spending hundreds of thousands (if not millions) on the site but is tough for the site visitor to use. As a result, you see higher drop-off rate and lower conversion rates. Web Usability is all about making your sites more effective. The math is simple: create effective sites and you get happy customers who spend more time on site, convert at a higher rate and are loyal long-term customers.

In this session, we introduce to you the concepts of Usability and what every business or marketer should know about web usability.

Total Running Time: 33 Minutes

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