Web Usability is all about creating effective web sites that convert visitors into customers. Sounds simple? Well, this is where it gets complicated as most of the sites are not designed with the user in mind. In this live video training session on Web Usability our expert takes you through the essential parts of Usability and how you should approach web usability.

In any form of marketing the most critical element is the customer. Marketers spend enormous amount of time and resources to figure out who their customer is and how to better sell and serve them. Internet Marketing, especially SEO, should ideally focus a lot on the goals and behaviors of the web searcher.

Scent of Information as a concept is based on the classic foraging theory. As animals rely on scents to indicate the chances of finding prey in current area and guide them to other promising patches, so do humans rely on various cues in the information environment to get similar answers.