About the Author of Instant Content Marketing Success
Bob Tripathi, Instant E-Training @IETraining
Bob Tripathi has 12+ years of in-the-trenches experience in all areas of digital marketing having started with PPC and SEO in 2001. With a degree in international business and marketing, Bob taught himself to code and started his first company at 22. Since then Bob has worked with businesses across both B2C and B2B industries helping scale businesses with his digital marketing expertise. Bob also had stints with companies like Sears, Discover Financial Services and few others in specialized in-house internet marketing acquisition roles. His true passion for education and digital marketing led to Instant E-Training that he co-founded in 2011 and Instant E-Solutions shortly after. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and many other conferences. Bob is also the founder of SEMPO Chicago Chapter and The Digital Marketing Group (DMG) Chicago. @bobtripathi
Praise for the Book
This is the most complete and comprehensive playbook on content marketing that is out there. It offers a perfect balance between the fundamental knowledge needed to conceptualizer content marketing strategies and a practical toolkit full of ready to implement ideas. Bob does a phenomenal job laying out the core infrastructure needed to build and scale content marketing efforts including ideal process layouts, org charts and resources. It is a must read for both young marketers and seasoned executives who are looking to build robust content marketing campaigns.
Ashish Rangnekar - Co-Founder, BenchPrep
>As a lifelong B2B marketer, I have always believed that content is king, but I would argue that it has never been a more critical component of the marketing mix than it is today. Everyone is a publisher, and in this book, you'll find actionable insights to help launch a content marketing effort, or take yours to the next level. From building a buyer persona and researching keywords to link building, social media and beyond, you'll gain practical advice from the very practitioners who are redefining content marketing today. Whether you are a professional marketer, business owner or independent consultant, this primer will put you on the path to content marketing success.
Sima Dahl, MBA - America's Personal Branding & Social Networking Champion
The Sway Factory, Inc. | SimaDahl.com
Bob is an open and honest individual, with an extremely bright mindset. He truly understands content marketing. Instant Content Marketing Success is a book that outlines all the appropriate avenues one needs to succeed in the content marketing space. With informative outlines and examples throughout, Bob helps those that are both new and experienced in social media, search engine optimization, and lead generation to gain valuable insight into new and proven ideas that work. This is definitely a book that all business owners need to own.
Dr. Steven Lee, Executive Vice President and Co-Founder at Opternative, Inc.
Finally. An easy to digest, content marketing How-To. Tripathi has a special way of breaking down complex concepts into bite size tangible pieces that are ready-to-use. I've already implemented several concepts in to my marketing initiatives.
Ethan Linkner -Co-Founder, VLinksMedia
This is the most effective book I have read on content marketing. A step-by-step instructional guide without any marketing jargon. We are a growing startup and have been looking for an internal process to create content and use inbound marketing. This book makes for a straightforward read and it helped our entire team to understand the process of content generation. A must read for every startup!
Piyush Kedia - Founder & CEO, SymbiosisHealth