 Fifteen (15) On-Demand Social Media Training sessions for you to get started right away. Our Social Media course is taught by some of the smartest and most passionate social media experts!
Unique Social Media Training Framework Social Media for Business Course Listing
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Social Media Experts to Train You!Dan Zarrella Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and "The Facebook Marketing Book" He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices. Follow him on Twitter @danzarrella
     Hollis Thomases Award-winning entrepreneur Hollis Thomases founded WebAdvantage.net, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing’s “Voice of Reason.” Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients. WebAdvantage.net’s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore. Hollis is a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.    Krista Neher Krista Neher is an author, international speaker and recognized authority on Social Media marketing. Krista has over 10 years of experience in marketing and has worked with the biggest and best marketing companies providing consulting and training solutions. Her speaking and training clients include Procter and Gamble, Euro RSCG, St. Anthony Messenger Press, Search Engine Strategies, the Unfinished Furniture Association, BlogHer, Webmaster World and Fifth Third Bank. Audiences leave engaged, energized and educated. Not only does Krista entertain audiences but she provides actionable insights.    Simon Salt Simon Salt is CEO of Marketing Communications Agency IncSlingers. He is an Author, Blogger, Writer & Entrepreneur – though not always in that order. His book on Social Location Marketing was published by QUE a division of Pearson publications in February 2011. He has been published online by Mashable, Read Write Web & others. He speaks nationally on the topic of Social Media and works with major brands as an online brand advocate.
  Barbara Rozgonyi Barbara has been a PR professional since 1990 where she has been helping grow business, build brands and connect communities though marketing, public relations, and most recently through social media. The founder of Chicago ’s Social Media Club chapter, Barbara is a frequent keynote speaker, an accomplished corporate trainer, and an experienced educator who develops social media marketing and PR instructional programs for colleges, associations, corporations and online communities. Last year, Barbara was also featured (along with Chris Brogan, Brian Clark, et al.) in Mitch Meyerson’s book, Success Secrets of Social Media Superstars. Barbara is frequently mentioned in publications like Mashable, TechCrunch, NBC 5 Chicago, Inc.com, Chicagonista LIVE!, SOHO Magazine, and many other credible publications. Recently, she was also part of the Sears Blue Blogger Crew covering CES for Sears Holdings Social Media group.   Eric Enge Eric Enge has a passion for training and much of it can be felt from his writing that he does for SEO industry leading sites like Search Engine Land and Search Engine Watch to name a few. Eric has also co-authored the widely read book called "The Art of SEO" with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola. Eric also speaks regularly at search marketing conferences like SMX, SES, Pubcon, Web 2.0 to name a few. A lifelong entrepreneur having built several successful web enterprises would be imparting SEO skills like building links through blogs and leveraging social media for building your site popularity. In this unique interactive workshop, Eric will be showing attendees some real life case studies into what works and ways to leverage social media for building credibility.
     Fionn Downhill Fionn Downhill is the founder & CEO of Elixir Interactive. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. She is a Search Engine Watch subject matter expert and writes a very successful column called "The Business of Search". She is an accomplished speaker on the subject of search marketing and search marketing training. and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for women engineers to name a few. She is often quoted on the subject of Online Reputation management and has been interviewed by the Wall Street Journal, Computer Weekly   Ramon De Leon If Chicago is synonymous with Pizza then Social Media is synonymous with Ramon De Leon. Ramon De Leon is Chicago's most famous social media practitioner having used social media to scale his half-a dozen Domino's pizza franchise in Chicago to dizzying new heights. From his humble beginnings delivering pizza to a record breaking entrepreneur to a social media whiz, Ramon's journey is indeed awe inspiring. In our training workshop, Ramon is sure to inspire you with his stories on how he uses social media to connect with his customers and transforming into a "socially connected" customer first business.    Marshall Sponder Marshall Sponder is an independent Web Analytics guru and author of upcoming book called "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics" . For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He has consulted various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. Marshall is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City. He has been a public speaker at many conferences focusing on Social Media metrics, such as Social Media Conference, Monitoring Social Media 09, Social Media Jungle, Online Marketing Forum, Social Networking Conference, and many others.    Bob Tripathi Bob Tripathi has over 10 years of internet marketing experience specializing in SEO, PPC, Web Development, and more recently Social Media. Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing SEO/PPC activities including creating meaningful SEO dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house SEO workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.
  Nicole Duhoski Nicole will be leading Social Media “How-to” training workshops for Instant E-Training guiding attendees through the nuts and bolts of social media platforms. A Michigan native, Nicole interned for Weber Shandwick, the largest public relations firm in the world, then spent five years at Cision, the industry leader in public relations software. While there, she created and implemented the overall corporate social media strategy and company guidelines. Recently, Nicole worked at Sears Holdings Corporation and focused her efforts on social media strategy and Paid Search before leaving to focus her entire time on her dream and passion, VineSprout. Nicole also guides the social media strategy for Michigan State University’s Alumni Group of Chicago. She earned a B.A in Social Relations and Policy from Michigan State University and studied abroad in London. Sign-upWorkshop DetailsWhat you'll get :
System Requirements : Internet Connection, Flash Player Fees:Still have questions?Email us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it orCall: (847) 497-0290 Detailed Workshop Agenda
Social Media Strategy in 8 StepsGet ready to hear what are the critical elements of a solid social media strategy. In this strategy session, you will hear from Krista Neher on what are the most important 8 steps you need to undertake before formulating your social media strategy. Krista is an energetic speaker and will be using some great real-life examples of social media strategies that have worked for businesses of all sizes. Followed by Social Media Strategy in ActionThis "In-the-trenches" Keynote session will have one of our feature a special guest from a big brand. They will share with the attendees on what it takes to take a big social media strategy and implement at a grassroots level across the enterprise. Be ready for some great examples and takeaways that you can implement in your business right away.
Managing Online Reputation Strategy SessionIn this workshop attendees will learn the basics of reputation management, why it is important, and the business cost of not managing your reputation online effectively. In this interactive workshop our expert will show you how to effectively monitor, listen and respond to negative comments and reviews online. We will also look at a case study on a company that responded exceptionally well to their brand being attacked online. Followed by “How-to” WorkshopThis instructional how-to session will walk you through some of the best online reputation management tools. We will review what features to look for, how to monitor your competitors, and most importantly how to monitor the demand of your products and services.
Facebook Power Marketing Strategy SessionFacebook has become a global phenomenon with over 600 million users. An increasing number of businesses have started establishing their Facebook presence and selling more products and services than ever before. In this strategy workshop session, our expert will guide you on the science behind Facebook marketing strategies that differentiate big brands and small businesses on Facebook. We will cover marketing opportunities through science that stick on Facebook like how to create a fan base for your business, engaging your Facebook fans and examples of killer Facebook ads. Followed by “How-to” WorkshopThis instructional how-to session will show you how to create Facebook ads for your business, how to target your audience based on their self-disclosed interests, and how to optimize ad copy and images to create compelling ads that give users a reason to click. We will also show you other Facebook marketing options currently available and how to plan for them.
Twitter Strategies for SuccessTwitter “bursts” can be limited with only 140 characters but can benefit any business immensely. In this workshop, you will learn how to create a Twitter strategy to find your relevant audience, grow your following, engage with your followers in a meaningful way, and broadcast your messages for your business. We will also look at few examples of companies who are using Twitter as a sales as well as an engagement channel. Followed by “How-to” WorkshopThis instructional how-to session will show you how to get started with Twitter, tools to help you automate your Tweets, monitoring competition on Twitter, creating automated Twitter searches, and finally tricks to help grow your followers.
Mastering YoutubeThis interactive workshop session on Youtube will teach you why you need a video marketing strategy for your business. You will learn how to create keyword strategies, optimizing your video for maximum Youtube views, and video distribution strategies. You will also learn about YouTube advertising options and how to create a community on Youtube to help spread your video love. Followed by “How-to” WorkshopThis instructional how-to session will cover Youtube channel design, how to create playlists, and how to best manage your friends and subscribers. We will also cover advertising best practices, and a roundup of tools to create and edit your videos.
LinkedIn Power strategiesWith over 90 million profiles, LinkedIn is one of the oldest and most established platforms out there, but it is often ignored as a social media platform for businesses. Our LinkedIn expert will share some key strategies for utilizing this very powerful platform to connect with your target audience very quickly. This session will show you what you need to do to raise your visibility and influence on LinkedIn and how to position yourself as an expert in your field. Barbara will discuss the power of LinkedIn groups, where to find connections that get you closer to your goals, and why LinkedIn is perfect for job seekers, coaches, business owners, entrepreneurs, speakers and consultants.
Social Location Based Marketing for BusinessSmall local businesses are leveraging location-based services like Foursquare, Gowalla, Facebook Places, and Yelp to promote their businesses by offering specials, discounts and rewards to their customers. Simon Salt will discuss how to craft and execute strategies on realistic budgets to help you find new customers; strengthen loyalty and retention, and how to develop communities of customer advocates who’ll work on your behalf. Followed by “How-to” WorkshopIn this session, we will walk you through some of the coolest local technology in the marketplace. We will also spend a considerable amount of time on Foursquare and some of the essential features of Foursquare that every business should learn to unlock!
SEO & Social MediaAs Social Media becomes further integrated into online marketing mix, the synergies with Search Engine Optimization (SEO) can be harnessed successfully. At the same time, the ever changing world of Google has started including social media signals as part of its search algorithm. In this workshop session, Eric Enge will share with you what you need to know about the changes in the world of SEO and how Social Media professionals can include SEO as part of their social media tactics whether be it Facebook, Twitter, or company blog. There are more gains to be had from integrating Social Media & SEO. Followed by The Future of Social Media Measurement KeynoteSocial Media training without measurement is sort of incomplete and that is where noted expert and author of "Social Media Analytics" Marshall Sponder will come and enlighten us with data. In this keynote, you will learn to measure social media in organizations as well as set up social media audits, scorecards, and above all learn to use hard data to formulate business strategy!
What to Expect from our Social Media Training
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Is this Social Media for Business workshop right for you?Social Media has become ubiquitous in our daily lives and no business or individual can survive without coming across social media in some shape or form.
If you find yourself in one of the categories below, then Social Media for Business Workshop is a fit for you:
Remember, social media marketing is applicable to a wide variety of professionals and the above is just a subset of that category. We're confident that every attendee will walk away with a treasure trove of new social media strategies and tactics.
FAQ'sHow do i attend this training workshop?Simple. Just click on the sign-up button at the bottom of this page. Once enrolled, you will receive email confirmation with login and other workshop details. What should i expect in an online training workshop?Well, with online training you save all traveling hassles and expenses and simply watch the training from your home or office desk (even Starbucks!). We will have live video streaming of the instructor so its as good as attending an in-person training without the traveling. Do i need any special software to watch the training workshop?No, not at all. All you need is an internet browser (like Internet Explorer, Firefox, Chrome, Safari, and the like) and an internet connection. Besides internet browser, you would also need Flash installed on your computer to attend the training workshop. What if i miss few workshops?Not a problem. All our training workshops will be recorded and you would have access to all recorded workshops for full 90 days from the start date. In fact, we encourage you to watch workshops again to make sure you have grasped all the great tips provided by our experts. How is your online training workshop different from others?First, this is not an online webinar or online summit or online conference where presenters simply are presenting on a given topic (many times these are recycled from other presentations and can be easily found on the internet or through other conferences). We have designed this workshop program from the ground up thinking of you, the learner. We believe the best way to learn a topic like social media is to understand the strategy behind a specific tactic and how to go about implementing. And that is precisely why our "Social Media for Business" workshop is unique. The other difference is you can see the instructor on a live streaming video as well as their presentation on the same screen. Our research has found that this audiovisual integration is very effective when learning new skills. Besides, it truly gives you that classroom feel without any traveling of course. The second difference is we have some of top industry experts lined up for this workshop who are focused on training you and not pitching any products or services like in many self-serving webinars. The third difference is we have a cap to the number of attendees so we can provide custom attention to all our attendees. How long is each training workshop?Our workshop is designed with a strategy session and in many sessions followed by a "How-to" workshop. The strategy session lasts for an hour and the how-to session for 30 minutes. Please check our agenda at the top of this page for additional details. How can i ask questions during a workshop?We have a live chat feature and if you prefer you can ask question with a microphone too. You can ask questions after the formal presentation during our Q & A portion of the workshop. Our workshop moderator would announce before the start of each workshop on how to ask questions. What if i have questions after the workshop?Sure. We have created a special Q&A area just for the workshop attendees. You can ask a question in your registered member's area after the workshop. We will also post questions from our Q & A session up on our website. What if i don't like your session, can i get a refund?We sincerely hope that you would like our training workshop as it covers 15 sessions in total. But for some reason, it is not what you want then we will issue you a prorated refund. The only thing we ask is that the final day for refund request has to be right after the first session on May 25th. Any refund request after May 25th will not be accepted due to the online format of our training and not to mention the free training resources we provide. You should immediately email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us at 847-497-0290 and reason of your cancellation. What else can i expect to get out of this training workshop?Besides a top-notch list of trainers with over 100+ years of combined experience, you will also be granted free access to our online library of training videos for 90 days ($899 in value!). This way you are not just learning through workshops but also through other training videos created by expert instructors at Instant E-Training. As they say "It cannot get better than this!" Sign-upWorkshop DetailsWhat you'll get :
System Requirements : Internet Connection, Flash Player Fees: Still have questions?Email us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it orCall: (847) 497-0290 |
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