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SEO-Information-Scent

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SEO-Information-Scent

Scent of Information as a concept is based on the classic foraging theory. As animals rely on scents to indicate the chances of finding prey in current area and guide them to other promising patches, so do humans rely on various cues in the information environment to get similar answers. As humans when we search for information on search engines we use our built-in foraging mechanisms. As website owners and search engine professionals we can better understand web search behavior to improve web navigation or website usability or even an META title or description.

 

In this training video, Shari Thurow explains the four basic questions that SEO’s and website owners should know about the textual and graphical cues that make up Scent of Information and they are:

  • Where am I?
  • Where can I go?
  • How can I get there?
  • Should I click on this link?

 

The principles of Scent of information or Information Scent is not just limited to website usability but can be applied to writing great copy on your website, designing your user navigation, and even while writing META tags for SEO. Learn some of the novel concepts in website usability and SEO that many so called “SEO experts” miss but put together for your benefit here by Shari Thurow.


Trainer: Shari Thurow – Author of bestsellers “Search Engine Visibility” and “When Search Meets Usability”


Total Running Time: 26 Minutes


Watch SEO-Information-Scent Training Video for your low price of

$29.99

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In this SEO-Information-Scent training video you will learn...

  • The Four textual and graphical cues of Information Scent.
  • Why website usability is similar to an elevator.
  • Scent of Information and Search Engines.
  • The relation between Search Engine Results and Information Scent.
  • Learning to write great META descriptions for SEO.
  • How search engines validate keywords by users.
  • The relation of Flash, Search Engines, and Information Scent.
  • Real examples of websites who got it all wrong.
  • How Flash movies can be detrimental for website usability.
  • And many important concepts that will take your SEO skills a notch higher.
 

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