Understanding SERP’s

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Understanding SERP’s

Understanding Search Engine Results Pages (SERP’s) builds the foundation of understanding search engines and how they display their search results. This session will not only show you what results make up under a typical query but also how they are displayed. You will also learn about different kinds of search engines and why some keywords trigger a specific search engine result set. You will hear more about anatomy of a search result as well as be able to look closely at local search, image search, video search, and shopping search. A great foundational training session guaranteed to teach you something new….

 

Learn more about Search Engine Result Pages and different types of search engine listing. Great Introduction to Search Engine Listings!


Total Running Time: 24 Minutes


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In this session you will learn...

  • Understanding different kinds of search engines
  • Blended or Universal Search results in Google and Bing
  • What are different types of search engine listings
  • Understanding Image Search
  • Understanding Video Search
  • Understanding Local Search
  • Understanding Blended Search
  • Anatomy of a Search Engine Results Page (SERP)
  • Learn How SERP’s can influence your marketing strategy