Web Site Architecture - The Building Blocks

Site Architecture - Building Blocks

How can I build my site the right way?
How can I build a web site by incorporating all SEO best practices?
How can I create a successful web site architecture?
How can I create a web site development guidelines for my IT team?
We are sure the above questions sound familiar to you. In this online training session on Web Site Architecture we try to answer all these questions and much more.
Web Site Architecture is one of the most critical tasks that could make or break your site. Web Site Architecture is like laying the structure for a house. If not done right it could spell disaster for your site. Site architecture is also overlooked in terms of building it right for search engines. In this training session, we take you into the world of site architecture and show you some of the essential tasks that you need to undertake before you build your site.
This training session was designed after years of experience of working with various sites of all sizes and learning the most common pitfalls. This session will take you through site architecture guidelines, information architecture, search engine architecture, directory structures, Uses of Flash, Java Script, and many other relevant topics. This training is filled with practical tips not just for search marketers but also for IT professionals, web designers, project managers, site owners, and basically anyone working with web sites.

 

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In this session you will learn...

  • Concepts of Web Site Architecture and its 3 most important elements
  • 4 Pillars of a Successful Site Strategy and why they are important
  • Understanding Information Architecture and how to effectively create one
  • How Search Engine Architecture is different from your Information Architecture
  • Difference between search engine usability and Web Site Visitor Usability
  • Why it is important to separate your style from your content
  • Understanding different types of site architecture and choosing the right one for your site
  • How to integrate Flash designs in your site architecture building process
  • Working with JavaScript to enhance your site
  • Why Code Validation is important for Search Engine Optimization
  • Site Accessibility and its importance when building a new site
  • And many more important tips of building your site the right way.