In this session you will learn...

• Different types of search traffic queries and how they play an important role in keyword research
• Learning to do keyword research based on customer conversion funnel
• Being successful by aligning your search language with your prospects
• Using traditional methods to jumpstart your keyword research
• Keyword Research from scratch without using your computer
• Understanding & Leveraging Long Tail method for successful keyword segmentation
• Performing keyword research based on product and customer segments
• Learning to map your content based on your keyword research
• Using Search Engines to conduct effective keyword research
• Learning to mine Social Media to conduct keyword research
• Creating your keyword lists based on certain criteria
• Learning to integrate metrics into a Keyword Performance Report