SEO
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Understanding Search Engine Results Pages (SERP's)
Understanding Search Engine Results Pages (SERP’s) builds the foundation of understanding search engines and how they display their search results. This session will not only show you what results make up under a typical query but also how they are displayed.
Anatomy of a Search Engine Listing
Search engines have become a ubiquitous in our daily lives and we turn to search engines to find all kinds of things. As internet marketers, we need to look beyond the listings and instead understand how those listings are served by search engines in the first place.
SEO Fundamentals
Search Engines have proven to be one of the best ways to generate traffic and millions in revenues for businesses of all sizes on the internet. Search Engine Optimization (SEO) especially has proven to generate revenues for “free” without paying any money to the search engines like Paid Search or Pay-Per-Click.
Learning Keyword Research
Keyword Research is the foundation upon which all search marketing campaigns are built upon. Keyword list if done right can help your campaigns be super successful. Learn some of the most innovative ways of conducting keyword research for your site. Training Video with Live Instructor Video.
Site Architecture - Building Blocks
Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.
Link-Building-Fundamentals
Google was founded on a simple concept of organizing the world’s information on the web. In order to achieve that goal a powerful mathematical algorithm of PageRank was developed which at the core means iterations or links from different sites.
5 Rules of Web Design
Search Engine Optimization is not just about slapping keywords on a page or building hundreds or thousands of links. SEO is also about how your site architecture is designed and also how your internal navigation is designed.
Website Navigation & SEO
Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.
10 SEO Mistakes
The problem with most web sites is that Search Engine Optimization (SEO) is not included as part of the workflow when creating new websites or when redesigning websites. In such cases, SEO is completely missed out of the process and as a result those web sites are not found in search engine results pages.
Testimonials
I had a great time doing the Instant E-Training! I hope they continue to do this again! :)
-Shelly
Instant-E-Training provided the best workshop series I have attended online. The topic was "Social Media for Business" and the content and speakers presented an incredible wealth of information. They knew their stuff and were willing to share it. I would highly recommend this for other professionals looking for current, relevant social media information.
-Julie Snow
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