Understanding Search Engine Results Pages (SERP’s) builds the foundation of understanding search engines and how they display their search results. This session will not only show you what results make up under a typical query but also how they are displayed.

Keyword Research is the foundation upon which all search marketing campaigns are built upon. Keyword list if done right can help your campaigns be super successful. Learn some of the most innovative ways of conducting keyword research for your site. Training Video with Live Instructor Video.

Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.

Web Usability is all about creating effective web sites that convert visitors into customers. Sounds simple? Well, this is where it gets complicated as most of the sites are not designed with the user in mind. In this live video training session on Web Usability our expert takes you through the essential parts of Usability and how you should approach web usability.

SEO is not just on-page optimization like Title tags, Meta tags, etc. but there is more to it in terms of internal site architecture. This session trains you on some of the critical on-site web architecture issues that if overlooked can spell disaster for you. Live instructor video with engaging concepts make this a must-learn training session.

What happens once you have decided to bring SEO in-house? What are your next steps? Build a team? Build a case? This training video will take you through the initial stages of building your in-house SEO program and how to make your SEO program successful.

Search Engine Optimization also known as SEO can seem daunting at first and an often asked question is “How do I get started with SEO?”

Link building is one of the critical factors in achieving high search engine rankings. A successful link building strategy can separate your business from your competition and drive huge volume of revenues through SEO.

Search engines have become a ubiquitous in our daily lives and we turn to search engines to find all kinds of things. As internet marketers, we need to look beyond the listings and instead understand how those listings are served by search engines in the first place.

Bringing SEO in-house can certainly seem exciting with having your own search team, your own budget, and basically in control of your search engine destiny. But, if your in-house team is not designed the correct way then chances are your in-house program may never get that traction you certainly need to succeed.

In any form of marketing the most critical element is the customer. Marketers spend enormous amount of time and resources to figure out who their customer is and how to better sell and serve them. Internet Marketing, especially SEO, should ideally focus a lot on the goals and behaviors of the web searcher.

Search Engines have proven to be one of the best ways to generate traffic and millions in revenues for businesses of all sizes on the internet. Search Engine Optimization (SEO) especially has proven to generate revenues for “free” without paying any money to the search engines like Paid Search or Pay-Per-Click.

One of the building blocks of Search Engine Optimization is Link Building or Link Development. Link popularity, as it is often called, is one of the strongest signals to search engines when determining the search engine rankings.

Search Engine Optimization is not just about slapping keywords on a page or building hundreds or thousands of links. SEO is also about how your site architecture is designed and also how your internal navigation is designed.

Scent of Information as a concept is based on the classic foraging theory. As animals rely on scents to indicate the chances of finding prey in current area and guide them to other promising patches, so do humans rely on various cues in the information environment to get similar answers.

Your success as an in-house SEO depends a lot on your ability to get your SEO projects implemented by IT. As such, your relationship as an in-house SEO with IT is very critical. If your SEO projects don’t get pushed to live site then you have no rankings and no revenues to show for your efforts. It’s a Simple Math.

Search Engine Optimization as a skill is fairly new and as a result not everyone is aware of how SEO works. Not knowing SEO can be a huge impediment to your progress as in-house SEO. The reason being twofold: If the rest of the folks do not understand the value of SEO then they might not loop you into every project and secondly they might not contribute their bit to enhance in-house SEO process.

SEO as a career option is very much in demand. Even though the overall economy in the US has been little down the SEO job market has been vibrant. The reason behind this is the shift in marketing spend from offline marketing tactics like TV, Print media to online media like search, display, email, social media.