Learn Search Engine Optimization(SEO) from leading SEO Experts. 100% Online Training with topics that will help you start, grow, or manage your SEO for your business. * All Sessions are Recorded for you to watch and re-watch!

Practical, Real-World SEO Training

7 Weeks Online SEO Training Workshop

7

Weeks

Online SEO training with live streaming video. It’s like attending an in-person training session without any traveling expenses.

10

Industry Experts

100+ Years of combined industry experience & A Passion for training.

Real Case Studies, Real Experts.

14

Workshop Sessions

Covering core SEO topics. Learn as you go.

Exclusive Certification of Completion awarded to all attendees.

Unique SEO Training Framework

Build It
Workshop 1 - Friday, August 12, 2011: (Recording Available)
Special Keynote Session - The Future of SEO Industry (Recording Available)
Workshop 2 - Wednesday, August 17, 2011:
Advanced Keyword Research
Optimize It
Workshop 3 - Friday, August 19, 2011: Successful Website Architecture
Workshop 4 - Wednesday, August 24, 2011: Site SEO - Must have on-page SEO
Workshop 5 - Friday, August 26, 2011: Technical Site SEO
Workshop 6 - Wednesday, August 31, 2011: Local SEO
Workshop 7 - Wednesday, August 31, 2011: Video SEO & Youtube Optimization
Market It
Workshop 8 - Friday, September 2, 2011: Content Marketing Strategy for SEO
Workshop 9 - Wednesday, September 7, 2011: Link Building with Blogs, Feeds, RSS
Workshop 10 - Friday, September 9, 2011: Link Building through Social Media
Workshop 11 - Wednesday, September 14, 2011: Social Media Signals for SEO
Workshop 12 - Friday, September 16, 2011: In-House SEO
Measure It
Workshop 13 - Wednesday, September 21, 2011: Web Analytics Metrics for SEO
Workshop 14 - Friday, September 23, 2011: SEO Dashboard & SEO Tools
I've taken and gone to many SEO related educational opportunities. The SEO workshop provided a good pace and very relevant information. Keep up the Good work.

- Robert Stolarczuk

What to Expect From 7 week SEO Training

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Free Bonus Materials for all Attendees!

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Great teachers, great material, what else can you ask from a workshop?

- Agnes Donnadieu

Details and Sign-up

Workshop Details

Where :
100% Online
When :
August 12 - September 23, 2011
12 pm to 1 pm EST
9 am - 10 am PST
Click here for World Time Clock
System Requirements :
Internet Connection, Flash Player

  • Unlimited 90 Days access to recorded training workshops
  • Includes Free 90 Access to our free training videos
  • Exclusive Certification of Completion
10

Experts

Bill Hunt

Bill is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Bill is considered a top thought leader on Global Search Engine Marketing. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. As the CEO of these companies Bill grew them to be highly respected market leaders and oversaw the global expansion providing strategic search marketing services for many Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G and Zurich Financial. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." from IBM Press. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members.

Shari Thurow

Shari Thurow is a widely cited authority on SEO, Usability, and Site Architecture and Author of three highly acclaimed books on SEO and Usability. Shari has a unique combination of experience mixed with a passion for teaching. Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100 percent success rate for getting client sites ranked at the top of search engines. Shari is a sought after speaker at major search marketing conferences and her sessions are mostly standing room only. Shari has put together an unique interactive curriculum for this SEO workshop so brace yourself for some hard hitting SEO advice.

Eric Enge

Eric Enge has a passion for training and much of it can be felt from his writing that he does for SEO industry leading sites like Search Engine Land and Search Engine Watch to name a few. Eric has also co-authored the widely read book called "The Art of SEO" with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola. Eric also speaks regularly at search marketing conferences like SMX, SES, Pubcon, Web 2.0 to name a few. A lifelong entrepreneur having built several successful web enterprises would be imparting SEO skills like building links through blogs and leveraging social media for building your site popularity. In this unique interactive workshop, Eric will be showing attendees some real life case studies into what works and ways to leverage social media for building credibility.

Christine Churchill

Christine Churchill is a recognized expert in the field of search engine marketing. Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience. Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. Christine is also a regular trainer for Search Engine Strategies for their 4 hour Keyword Research and Paid Search Training classes.

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions. Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism.

Carolyn Shelby

Carolyn Shelby is a Search Engine Optimization (SEO) and technology professional building web properties since 1994. Carolyn has won multiple awards for Web site design and usability, and helped businesses both large and small to integrate existing, traditional marketing strategies with online marketing efforts to maximize impact and ROI. Thanks to her technology & design background, Carolyn is at ease with both design as well as the complex technical SEO topics.

Carolyn is a regular speaker at major search industry conferences including Search Engine Strategies, Search Marketing Expo, and PubCon, and has contributed to and been quoted in a number of industry publications including Mashable, Search Engine Roundtable, Search Engine Journal, Web Pro News, and Webmaster Radio. Carolyn also teaches the Contemporary Organic SEO portion of the PubCon Masters Training Workshops.

Marshall Sponder

Marshall Sponder is an independent Web Analytics guru and author of upcoming book called "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics" . For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He has consulted various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. Marshall is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City. He has been a public speaker at many conferences focusing on Social Media metrics, such as Social Media Conference, Monitoring Social Media 09, Social Media Jungle, Online Marketing Forum, Social Networking Conference, and many others.

Ross Hudgens

Ross Hudgens is the Head of SEO for Full Beaker, a lead generation and management company. Ross is a recognized thought leader in the industry for his strategies on link building and overall SEO theory. His SEO blog, Authentic Marketing, is one of the most popular in the space and is frequently cited as one of the top blogs for link building and SEO information in the industry. Ross speaks regularly at industry events and contributes monthly to the "Link Week" column for the premier news site in SEO, Search Engine Land. Ross' work has also been featured on AOL, Sphinn, SEOMoz, Hacker News, Search Engine Journal, Search Engine Watch and many other top media outlets in the world of search. He graduated from Chapman University with a degree in Business Administration with an emphasis in Marketing.

Fionn Downhill

Fionn Downhill is the founder & CEO of Elixir Interactive. Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the SEO industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. She is a Search Engine Watch subject matter expert and writes a very successful column called "The Business of Search". She is an accomplished speaker on the subject of search marketing and search marketing training. and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for women engineers to name a few. She is often quoted on the subject of Online Reputation management and has been interviewed by the Wall Street Journal, Computer Weekly

Bob Tripathi

Bob Tripathi has over 10 years of internet marketing experience specializing in SEO, PPC, Web Development, and more recently Social Media. Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing SEO/PPC activities including creating meaningful SEO dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house SEO workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.

Workshop Agenda

 

Build It

 

Session 1 - August 12: Future of SEO Keynote

In this live keynote session, attendees will learn from leading SEO expert on the state of SEO industry. Attendees will hear the real value of SEO rankings and why it is one of the top online marketing tactics. You will also learn on how the constant changes in search engine's algorithms affect SEO rankings. You will also learn where we are in the SEO continuum model and what the future holds for SEO especially with social media results now part of SEO. Finally, you will hear sage advice on tips to succeed and some of the best ways to get started in SEO.

 

Session 2 - August 17: Advanced Keyword Research

Keyword research is the cornerstone of SEO. In this interactive workshop you will learn how to research keywords that target your intended audience using various methods and tools. You will also learn to discover new keywords using social media platforms and finally integrating them into your SEO program.

 

Optimize It

 

Session 3 - August 19 : Web Site Architecture

Web Site Architecture is the single most overlooked step and if missed can affect your chances of SEO success. You will learn some common architecture mistakes to avoid, strategies to implement, and what you can learn from well architected web sites. You will also learn how to create a search friendly design can help you attract and convert visitors into buyers. Shari Thurow will walk you through few real examples of web sites and what factors should be considered and pitfalls to avoid when creating a well architected search friendly web site.

 

Session 4 - August 24: Site SEO - Must have on-page SEO elements

On-Page SEO is all about getting the basics of SEO right. But then what are those basics and how can you scale those basic tactics each time new SEO page goes out? This workshop will look at those must-have on-page SEO elements and how they stack up against performance.

 

Session 5 - August 26: Technical Site SEO

SEO starts getting complex once you enter the technical side of your site and how it affects your site rankings. In this workshop we will look at the top technical SEO elements and which ones you should be a priority. We will look at auditing site for technical SEO, common technical SEO issues you should diagnose, and prioritizing SEO list for IT.

 

Session 6 - August 31: Local Search SEO Tactics

Google has reported that nearly 30% of all queries have some type of local intent, local SEO has become imperative for all businesses. Local search is no more just claiming your business or showing up on maps but has evolved and become more complex and competitive. In this session you will learn what factors search engines consider in ranking local businesses and how to go about optimizing your business for top position.

 

Session 7 - August 31: YouTube & Video SEO

Thanks for broadband availability and YouTube, video has become an integral marketing strategy for many companies. Recent admissions by Google that engagement is a big factor in search rankings further demonstrate the importance of video. In this session you will learn why, what, and how you should be optimizing video for SEO as well as YouTube.

 

 

Market It

 

Session 8 - September 2: Creating your Content Marketing Strategy for SEO

"Content is King" may have become overused but the role of content building and content marketing has changed over the past few years. After it's recent updates Search Engines Google has started weighing heavily towards original content. But how do you go about that original content that is liked by search engines and human visitors? That is what we will learn in this exciting content session. We will also look at strategy steps that is needed to create a content creation process. Finally, we will learn how to optimize the content for optimal visibility.

 

Session 9 - September 7: Link Building through Blogs, Feeds, Widgets, & RSS

In this power packed link building workshop, you will learn why link building is important and how to start building your links. In this workshop we will look at white-hat, ethical link building strategies and how to define your link building goals. We will also look at some common link building myths and which link building efforts would pay dividends in search engines.

 

Session 10 - September 9: Link Building with Social Media

Recent admissions by Google and Bing have testified to the fact that social media links are indeed factored in by search engines to boost your keyword rankings. At the same time, throwing some content out does not guarantee you links either. This workshop will look at some of the proven social media strategies for link building.

 

Session 11 - September 14: Social Media Signals for SEO

With the advent of Social Media, search engines Increasingly, there is more synergy between SEO and Social Media as Google has started including social media relevancy into its search results. In this video you will learn how to employ social media for SEO to get maximum results.

 

Session 12 - September 16: In-House SEO

An increasing number of companies are bringing their SEO in-house or hiring an SEO to work with an outside agency. In this session, you will learn how to get your in-house SEO program up & running by creating the right internal team structure. You will also learn how to create internal best practices, working collaboratively with stakeholders, establishing reporting standards and many other important factors that will help your SEO program to succeed. A must-attend session!

 

Measure It

 

Session 13 - September 21: Web Analytics for SEO

If you can't measure it, you can't manage it said management guru Peter F. Drucker. Nowhere that sage advice is so true then in SEO. In this workshop on web analytics you will learn the Key Performance Indicators(KPI) that you should manage your SEO to. We will start with best practices for page tagging and then move on to top measurable activities for SEO with a drill down into each of the top KPI's. We will then look at Google analytics and learn how to use reports for SEO analysis including segmentation and other concepts.

 

Session 14 - September 23: SEO Rankings, Reporting, and SEO Tools Roundup

The goal of this workshop is to measure SEO activities and show it in an easy to understand reporting template. You will learn how to benchmark your performance against your competition and how to track your SEO rankings. Finally, you will learn to integrate SEO-PPC performance into your search dashboard. Plus, we will do a roundup of most useful SEO tools.

 

Thank you for sending the SEO Certificate of Completion. The Certification Badge looks really impressive. I enjoyed and learned a lot in the training sessions.They were well organised and conducted. The knowledge shared by the Industry experts was up to date. The supporting training videos helped me understand the topic in depth. I feel fortunate to be a part of the team. I would also like to mention that Bob is a perfect host.

- Smita Pise

Is this SEO Training right for you?

Our training program covers many SEO topics so it doesn't matter if you are new to SEO or an experienced SEO. There is always something new to learn in SEO with all the constant changes.
If you find yourself in one of the categories below, then SEO Training Workshop is a fit for you:
  • Individuals looking for a career change or wanting to market their products or services on the Internet
  • The Small Business Owner looking for growth in traffic and revenues
  • The In-House SEO or Company Internet Marketer
  • The Agency Professional
Please note, SEO is applicable to a wide variety of professionals and the above is just a subset of that category. We're confident that every attendee will walk away with a treasure trove of new SEO strategies and tactics.

FAQ's

How do i attend this training workshop?

Simple. Just click on the sign-up button at the bottom of this page. Once enrolled, you will receive email confirmation with login and other workshop details.

What should i expect in an online training workshop?

Well, with online training you save all traveling hassles and expenses and simply watch the training from your home or office desk (even Starbucks!). We will have live video streaming of the instructor so it is as good as attending an in-person training.

Do i need any special software to watch the training workshop?

No not at all. All you need is an internet browser (like Internet Explorer, Firefox, Safari, and the like) and an internet connection. You would also need Flash installed on your computer to watch the training.

What if i miss few workshop sessions?

Not a problem. All our training workshops will be recorded and you would have access to all recorded workshops for a full 90 days from the start date. In fact, you can watch a workshop again to make sure you have grasped all the great tips provided by our experts.

How is your online training workshop different from others?

The biggest difference is you can see the instructor on a live streaming video as well as their presentation on the same screen. Our research has found that this audiovisual integration is the most effective for learning new skills. Besides, it feels like the instructor is in the same room as you. The second difference is we have some of top industry experts lined up for this workshop who are focused on training you and not pitching any products or services like in many self-serving webinars. The third difference is we have a cap to the number of

How long is each training workshop?

Each training workshop is about an hour long with enough time allocated for Q & A.

How can i ask questions during a workshop?

You can ask questions after the formal presentation during our Q & A portion of the workshop. Our workshop moderator would announce before the start of each workshop on how to ask questions.

What if i have questions after the workshop?

Sure. You can ask a question in your registered member area after the workshop. We will also post questions from our Q & A session up on our website.

What else can i expect to get out of this training workshop?

Besides a top-notch list of instructors with over 60+ years of combined experience, you will also be granted free access to 5 (five) SEO videos from our online library of training videos for 90 days ($449 in value!). This way you are not just learning through workshops but also through other training videos created by expert instructors at Instant E Training. As they say "It cannot get better than this!"

I gained a lot of value from Instant E Training’s SEO on-line Work shop. I gained a lot of information on site architecture, on-site SEO, link building, and analytical tools, and each speaker took a lot of time to answer questions at the end of the lesson as well as on the Q&A section of the site. In addition to the classes their offering of resources on the website was also vast and informative. I plan to take additional training courses with them and recommend the course to anyone wanting to improve their understanding of SEO.” Thank You!

- Lewis Hutcheons

Details and Sign-up

Workshop Details

Where :
100% Online
When :
August 12 - September 23, 2011
12 pm - 1 pm EST
9 am - 10 am PST
Click here for World Time Clock
System Requirements :
Internet Connection, Flash Player

  • Unlimited 90 Days access to recorded training workshops
  • Includes Free 90 Access to free training videos
  • Exclusive certification of completion