Paid Search (PPC) and SEO Intensive Training Program
An online PPC Training Program where you learn everything about building, optimizing, and Measuring your Paid Search Campaigns (PPC). Leading PPC experts deliver live online sessions that lets you interact, watch(and re-watch) sessions any number of times!
Pay-Per-Click (PPC) Intensive Program - Agenda
(All Sessions Will be Recorded with Playback Access for 6 months!)
Session 1 Details
In this keynote session, you will hear the evolution of paid search from the time it started till date. You will also hear some of PPC best practices and where we are currently in terms of innovation and features from Google and Bing.
Session 2 Details
In this session you will learn the fundamentals of AdWords and where it stands in terms of online advertising ecosystem. You will start with creating and managing your Adwords account, Creating new campaigns and how you should organize your campaigns and ad groups for increased quality score. You’ll also learn about how to create text ads, image ads, and a walkthrough of other new features available on Google Adwords.
Session 3 Details
In this session you’ll be exposed to other Adwords features beyond search namely display ads builder, image ads, mobile ads, location extensions and many other new features. You’ll learn how best to use the display ads builder and other retargeting features on Adwords.
Session 4 Details
Keywords are the cornerstone of your PPC campaign. Building an exhaustive keyword list and grouping them in different ad groups is just one part of the puzzle. The bigger piece of the puzzle is how to use different match types for different keywords. Should you put all keywords on a broad match or phrase match or exact match or modified broad? In this session, you will learn how to research and build keyword list and then how to use create a keyword match type strategy.
Session 5 Details
Writing Paid Search ad copy is an art and a science as great ads can increase your click through rates (CTR) which can also impact your Google Ads quality score. In this session you’ll learn how to construct your PPC ads using proven techniques that attracts searchers to click on your ads. You’ll also see examples of ad copy that worked and the ones that did not.
Session 6 Details
In this live how-to session, we will do a live walkthrough of how to create your PPC ads on Google’s and Bing’s interface.
Session 7 Details
Quality Score is an estimate of how relevant your ads, keywords, and landing page are to the searcher. A high quality can make or break your paid search campaign. So how do you get your paid search ads quality score high? Attend this insightful session on quality score and demystify the world of quality score. And of course implement tips learned to increase your Google Adwords Quality Score.
Session 8 Details
Bid management is at the heart of Paid Search. When to bid, how much to bid, and more are questions paid search managers ask when effectively fine tuning their campaigns. On the other hand, bid management can also be effectively managed with technology in the form of sophisticated bid management platforms. In this session, you’ll learn the science behind bid management and how to effectively manage your bids to get the most out of your campaign dollars.
Session 9 Details
Local Search is huge and there are over 30% search queries which are local in nature. Local PPC campaigns on the other hand need to be managed differently than paid search campaigns run nationally. In this session, you will learn how to effectively manage your local PPC campaigns including campaign settings, local attributes, local ads, landing pages, and more.
Session 10 Details
Fact is most organizations spend a great deal of their budgets on Paid search campaigns but less than 10% of PPC budget is set aside for landing page optimization. Landing Page Optimization (LPO) is part science and part art and in this session our experts will look at some of the landing page elements that every PPC expert should look to optimize to increase their campaign conversion rates. A must attend session!
Session 11 Details
Most businesses do not have a clear vision on what their campaign goals should be based on. Should it be CPA, CPO, or LTV? And after that how should they tie their business goals to campaign reporting and back end analytics? These and many other questions will be answered in this power packed campaign analytics session. Come and learn some of the secrets that top paid search managers employ to maximize the ROI on their PPC campaigns.
Session 12 Details
In this how-to session, we will look at Google’s Adwords Editor and how paid search managers can use it effectively to manage your campaigns.
Session 13 Details
If you’ve just taken over the reins of an existing Paid Search campaign then the first step you need to take is conduct an exhaustive campaign audit. In this session.
Session 14 Details
Paid Search spend is growing but as an industry it has matured. Increasingly, a number of companies are moving their PPC campaigns in-house. But can a company manage its paid search campaign in-house as effectively as an agency can since agencies have lots of resources at their disposal. In this panel discussion, we will look at the pros and cons of managing paid search in-house or outsourcing to an agency.
PPC Speakers to Train You as Part of WebConference!
Kevin Lee
From co-founding Did-It, a specialized Paid Search agency in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field. As author of the seminal work on search strategy, Search Engine Secrets; a weekly columnist for the search engine news source ClickZ; and a frequent contributor to Catalog Age, Kevin’s influential views on Search Engine Marketing have been read by thousands. He is regularly quoted by the Wall St. Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, DMNews and Catalog Age, and lectures widely throughout the United States. Additionally, Kevin is the author of several books on Search Marketing, including Search Engine Advertising, (New Riders Press, 2009, with Catherine Seda), The Truth About Pay-Per-Click Search Advertising, (FT Press, 2009), and The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy , (Easton Studio Press, 2007, with Steve Baldwin). Kevin sits on the Search Council for the Association for Interactive Marketing and the IAB Search Committee. He came to search marketing from a successful career in the traditional advertising world. After receiving his MBA from Yale School of Management, Kevin held positions at McCann-Erickson, and then at JWT, before co-founding Didit with President David Pasternack. He enjoys cycling and skiing on the weekends and lives with his family in Manhattan.
Kevin Lee, Author, Thought Leader, CEO
From co-founding Did-It, a specialized Paid Search agency in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field.
More Details@Kevin_Lee_QED Howie Jacobson, Author, Google Adwords for Dummies
Howie Jacobson, PhD, is the author of Google Adwords for Dummies. Howie Jacobson, PhD, has been an internet marketing strategist since 1999. He specializes in helping clients use Google AdWords to grow their businesses. Due to the fact that he was forced to study statistical methods in graduate school, Jacobson took to direct marketing as soon as he tripped over it in 2001. In addition to writing, training, and coaching, Jacobson is co-founder of the VitruvianWay.com marketing agency, in case you just want someone to Do It For You. He lives in Durham, North Carolina with his wife, two kids, 30 chickens, and lots of young fruit trees. His lifelong ambition is to bring about world peace through marketing, and after that’s accomplished, to play Ultimate Frisbee in the 2044 Olympics in Maui.
Howie Jacobson,Author, Google Adwords for Dummies
Howie Jacobson, PhD, is the author of Google Adwords for Dummies. Howie Jacobson, PhD, has been an internet marketing strategist since 1999.
More Details @askhowieDavid Rodnitzky, CEO of PPC Associates
David Rodnitzky is founder and CEO of PPC Associates, a position he has held since the Company's inception in 2008. Prior to PPC Associates, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
David has brought his wry, engaging speaking style to over 30 conferences, beginning with the 1st Google AdWords Client Forum, in 2003, and including engagements at LeadsCon (five times), Sandbox Suites (twice), SMX Advanced (twice), and Technology Crossover Ventures (three times). He has been a regular contributor to publications like Search Marketing Standard and Visibility Magazine and has been interviewed by major news sources including CNN Radio, Newsweek, and Advertising Age.
David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
David has brought his wry, engaging speaking style to over 30 conferences, beginning with the 1st Google AdWords Client Forum, in 2003, and including engagements at LeadsCon (five times), Sandbox Suites (twice), SMX Advanced (twice), and Technology Crossover Ventures (three times). He has been a regular contributor to publications like Search Marketing Standard and Visibility Magazine and has been interviewed by major news sources including CNN Radio, Newsweek, and Advertising Age.
David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
David Rodnitzky, CEO of PPC Associates
David Rodnitzky is founder and CEO of PPC Associates, a position he has held since the Company's inception in 2008.
More Details @rodnitzkyJoseph Kerschbaum, Vice President, Clix Marketing
Joseph co-authored “PPC Advertising: One Hour a Day” (Wiley/Sybex). He is a regular columnist for Search Engine Watch and Website Magazine. His writing has also appeared in Visibility Magazine, PPC Hero, SEO Boy, and other industry blogs and journals. Prior to joining Clix, Joseph was Senior Marketing Consultant for Hanapin Marketing.Joseph is a regular speaker at most major SEM conferences. He has presented at SMX East, SMX West, SMX Advanced, SES NYC, SES Chicago, SES San Francisco, and OMS Santa Clara. For ClickZ Academy, Joseph has given half-day training sessions in New York and San Francisco. Also, Joseph has given numerous webinars with Search Marketing Depot.
Joseph Kerschbaum, Vice President, Clix Marketing
Joseph co-authored “PPC Advertising: One Hour a Day” (Wiley/Sybex). He is a regular columnist for Search Engine Watch and Website Magazine.
More Details @JoeKerschbaumDavid Szetela
PPC Advertising expert David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO's Advanced Search Advertising course. He is a regular speaker at PPC Summit, MarketingSherpa and SES events, and his weekly radio show, PPC Rockstars, is broadcast every Monday at 4 PM EDT on Webmasterradio.fm.
David Szetela
PPC Advertising expert David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing.
More Details @SzetelaJon Morris, Founder and CEO Rise Interactive
Jon Morris is the founder and CEO of Rise Interactive where he oversees the company’s day-to-day operations and strategic planning. Morris started Rise as a self-funded company in 2004, taking $10,000 and turning it into a $20 million business in eight years. Under his leadership, Morris has propelled the company into the local and national spotlight. He has been recognized by the City of Chicago, the Chicago Sun-Times, Inc. Magazine, Five Elms Capital, Fortune Magazine and The Initiative for a Competitive Inner City (ICIC). Prior to Rise Interactive, Morris managed the internet marketing department at Ketchum Directory Advertising where he received three industry excellence awards from the Yellow Pages Integrated Media Association. Before that, Morris founded Net Traffic, which was recognized by ChannelSeven.com as one of the top interactive agencies in the U.S. Morris earned an MBA with high honors from the University of Chicago Booth School of Business and a bachelor’s degree from Kenyon College.
Jon Morris, Founder and CEO Rise Interactive
Jon Morris is the founder and CEO of Rise Interactive where he oversees the company’s day-to-day operations and strategic planning. Morris started Rise as a self-funded company in 2004, taking $10,000 and turning it into a $20 million business in eight years.
More Details @JonBMorrisTy Martin, Director, Digital Media Insights, iCrossing
Since launching his first paid search campaign on GoTo.com in 2000, Ty has driven significant performance growth in paid media performance for numerous clients including Symantec, Williams-Sonoma, Clorox, and AAA. He leads international training sessions for iCrossing employees, shares successful strategies and tactics across iCrossing offices, and contributes to the internal technology roadmap. His claim to fame is playing guitar on national television for a whopping 10 seconds.
Ty Martin, Director, Digital Media Insights, iCrossing
Since launching his first paid search campaign on GoTo.com in 2000, Ty has driven significant performance growth in paid media performance for numerous clients including Symantec, Williams-Sonoma, Clorox, and AAA.
More Details @iCrossingMatt Van Wagner, President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Matt Van Wagner, President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada.
More Details @mvanwagner Bob Tripathi
Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing SEO/PPC activities including creating meaningful SEO dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house SEO workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.
Bob Tripathi
Bob has 10+ years of internet marketing experience having worked with brands like Sears, Discover Financial Services ...
More Details @bobtripathiJustin Freid, Director, Digital Media
Justin Freid is a marketer well versed in all channels of digital marketing. Leading the media and inbound marketing efforts at TPG, Justin and his team help clients develop digital strategies, content/ social marketing initiatives and lead generation campaigns. Having worked across multiple industries such as Finance, Insurance, Pharma and Education, Justin brings a wide array of experience and a unique approach to each project he handles. A frequent speaker at industry conferences and having just recently published his first book, Blogging Made Simple, Justin has established himself as a thought leader and trend setter for digital strategy and enterprise level digital marketing.
Justin Freid, Director, Digital Media
Justin Freid is a marketer well versed in all channels of digital marketing. Leading the media and inbound marketing efforts at TPG, Justin and his team help clients develop digital strategies...
More Details @Justin_freidBrian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference. Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Brian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests ...
More Details @bmasseyWhat to Expect from Pay-Per-Click (PPC) Intensive Program
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Receive a Certificate of Completion.
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Our PPC Training also prepares you for Google Adwords Certification Exams.
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Private access to member-only social community.
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Network and collaborate with fellow attendees. Great learning happens in a collaborative environment and we've created one just for you to network!
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Special Q & A time dedicated to ask our expert any question after every workshop session.
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Q & A section inside our membership area.
Interested in Learning Search Engine Optimization(SEO)?
SEO + PPC = Search Engine Marketing
Our On-Demand SEO Training has 21 SEO sessions delivered by 15+ Leading SEO experts. All our sessions are hour long and are available on-demand so you can watch it anytime at your own pace and your own schedule.
Some of the topics you’ll learn are:
- SEO Keyword Research & Keyword Modeling
- Search Engine Site Architecture
- Link Building Best Practices
- Link Building with Social Media
- On-Page SEO Tactics
- Technical SEO
- In-House SEO
- Content Marketing for SEO
- Mobile SEO
- Web Analytics for SEO
- And many more topics…
Eric Enge
Jessica Bowman
Bill Hunt
Duane Forrester
Keith Hagen
Arnie Kuenn
Alan K'necht
Anne F. Kennedy
Stoney deGeyter
Lisa Buyer
Fionn Downhill
Bob Tripathi
Click here to learn about SEO Training Program
Select Your PPC Track & Sign-up
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Exclusive
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PPC Intensive Training Program
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$597
$497 |
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PPC + SEO Combo Pack
Learn PPC & SEO together with our special package pricing. SEO training includes:
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$897
$697 |
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PPC Intensive Program Details
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Questions?Call us 1-847-497-0290 oremail This email address is being protected from spambots. You need JavaScript enabled to view it. |
Our Attendees Love Us...
"Resources on site vast and informative"
"I gained a lot of value from Instant E-Training's SEO on-line Workshop. I gained a lot of information on site architecture, on-site SEO, link building, and analytical tools, and each speaker took a lot of time to answer questions at the end of the lesson as well as on the Q&A section of the site. In addition to the classes their offering of resources on the website was also vast and informative. I plan to take additional training courses with them and recommend the course to anyone wanting to improve their understanding of SEO. Thank You!"
"Everything you desire in an online training program"
If you're hunting for a course that will challenge you and give you all the information you need to get started with SEO then be sure to check out Instant-E-Training Courses. Bob Tripathi is extremely knowledgeable in the SEO Industry and offers a wide array of Online Marketing and Website development training programs. All the tools are at your fingertips with free resources, videos and educational materials provided on their website. They are partnered with Industry Experts and will be sure to give you everything you desire in an online training program. Don't hesitate to contact me with any additional questions.
"Presentations worth their weight in gold"
I recently completed the online Instant E-Training SEO Training Workshop. At first I was apprehensive in signing up for the course as I wasn't sure if this would be a workshop that would only provided half-baked information. Was I pleasantly wrong. Bob Tripathi and his guest speakers provided such a wealth of SEO information that I was overwhelmed.
The presentations provided to you at the end of the course are worth their weight in gold, as you'll learn so much about best practices, tactics, strategies to start an SEO program at your workplace, and so much more. I've gone back to review the video presentations from the guest speakers several times, and found them to be a added value to what I got out of the workshop. I strongly endorse the Instant E-Training SEO Training Workshop to anyone.
The presentations provided to you at the end of the course are worth their weight in gold, as you'll learn so much about best practices, tactics, strategies to start an SEO program at your workplace, and so much more. I've gone back to review the video presentations from the guest speakers several times, and found them to be a added value to what I got out of the workshop. I strongly endorse the Instant E-Training SEO Training Workshop to anyone.
Rick Barron
SEO Workshop Attendee
http://developer.motorola.com"Must take comprehensive workshop on SEO"
This is a must take comprehensive workshop on SEO. The workshop offers a good overview on all aspects of online marketing to help your SEO efforts. You will come away with great nuggets to improve your search efforts.
FAQ's
What if i miss few sessions?
No worries. All our training workshops are recorded and you would have full access to all recordings for 7 months from start date (until December 31, 2012). In fact, we encourage you to re-watch workshop recordings to make sure you have grasped all the great tips provided by our experts.
How long is each session?
Our web conference is designed with an hour long strategy session and in many sessions followed by a 30 minute "How-to" workshop. Please check our agenda on top of this page for complete speaker lineup & schedule.
What if i have questions after the workshop?
Sure. We have created a special Q&A area just for the workshop attendees. You can ask a question in your registered member's area after the workshop. We will also post questions from our Q & A session up on our website.
How can i ask questions during a workshop?
We have a live chat feature and if you prefer you can ask question with a microphone too. You can ask questions after the formal presentation during our Q & A portion of the workshop. Our workshop moderator would announce before the start of each workshop on how to ask questions.
What should i expect in an online training workshop?
Well, with online training you save all traveling hassles and expenses and simply watch the training from your home or office desk (even Starbucks!). We will have live video streaming of the instructor so its as good as attending an in-person training without the traveling.
Do i need any special software to watch the training workshop?
No, not at all. All you need is an internet browser (like Internet Explorer, Firefox, Chrome, Safari, and the like) and an internet connection. Besides internet browser, you would also need Flash installed on your computer to attend the training workshop.
Can i share my password with my co-workers?
We work hard to create this "SEO WebConference & Certification Program" by bringing together top experts, offering free resources, and not to mention exceptional attendee support. Sharing passwords is equivalent to software piracy and against our user policy. Instead, please call us at 1-847-497-0290 and we will offer you excellent group rates. Promise!
What if i don't like your session, can i get a refund?
We are confident that you will love our SEO WebConference & Certification Program. But for some reason, it is not what you want then we will be happy to issue you a refund. The only thing we ask is that the final day for any refund request has to be right after the first session on October 31th. Any refund request after October 31th will not be accepted due to the online format of our training and the free training resources we provide. You should immediately email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at 847-497-0290 and reason of your cancellation.
What else can i expect to get out of this training workshop?
Besides a top-notch list of trainers with over 100+ years of combined experience, you will also be granted free access to our member's only site loaded with 10+ Free videos (over $600 in value!). This way you are not just learning through workshops but also through other training videos created by expert instructors at Instant E-Training. As they say "It cannot get any better than this!"
Select Your PPC Track & Sign-up
|
Exclusive
Discount |
||||
|
PPC Intensive Training Program
|
$597
$497 |
|||
|
|
||||
|
PPC + SEO Combo Pack
Learn PPC & SEO together with our special package pricing. SEO training includes:
|
$897
$697 |
|||
|
|
||||
PPC Intensive Program Details
|
Questions?Call us 1-847-497-0290email This email address is being protected from spambots. You need JavaScript enabled to view it. |