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Social Media WebConference 2014 - Instant E-Training

Social Media WebConference 2014

WebConference + Certification

- 38 Live Sessions

April 25 - May 30, 2014

What is it?

Online Social Media event with two learning options - WebConference track and Certification track where and you can enroll in either one. The only Social Media event with big conference content combined with personalized training in an interactive online platform.

How does it Work?

Our Social Media WebConference series brings together 20+ authors and expert speakers to deliver a total of 38 online sessions. Our sessions are live streamed with trainer video feed for an in-person experience complete with live chat & attendee Q&A!

When does it start?

Starts Friday, April 25. All our sessions are live but also recorded for future playback. And, you get unlimited access to recordings for 6 months.

WebConference Agenda

Click here to see details
Social Media Strategy Track

Session 1 - Friday, April 2512-1 pm EDT / 9-10 am PDT

The Science of Social Media

Session 2 - Monday, April 2812-1 pm EDT / 9-10 am PDT

Social Media Strategy - Creating your Social Media plan

Social Media Intelligence Track - Wednesday, April 30

Session 3 12-1 pm EDT / 9-10 am PDT

Social Media Intelligence

Session 4 - How-to Session 1-2 pm EDT / 10-11 am PDT

Social Media Listening

Social CRM & Email Track - Friday, May 2

Session 5 12-1 pm EDT / 9-10 am PDT

Social CRM

Session 6 1-2 pm EDT / 10-11 am PDT

Email Marketing & Social Media

Facebook Track - Wednesday, May 7

Session 7 12-1 pm EDT / 9-10 am PDT

The New World of Facebook Marketing 2014

Session 8 - How-to Session 1-1.30 pm EDT / 10-10.30 am PDT

Running Facebook Ads on its new Ad Platform

Session 9 1.35-2.30 pm EDT / 10.35-11:30 am PDT

Changing face of Facebook Marketing 2014

Twitter Track - Friday, May 9

Session 10 12-1 pm EDT / 9-10 am PDT

Twitter & Vine

Session 11 - How-to Session 1-2 pm EDT / 10-11 am PDT

Top Twitter apps roundup

Session 12 2-2.30 pm EDT / 11-11.30 am PDT

Twitter advertising

Linkedin Track - Monday, May 12

Session 13 12-1 pm EDT / 9-10 am PDT

Linkedin - Building business, generating leads

Session 14 - How-to Session 1-2 pm EDT / 10-11 am PDT

Linkedin Ads tactics

Session 15 2-2.30 pm EDT / 11-11.30 am PDT

Social Media for Career Opportunities

Content Marketing Track - Wednesday, May 14

Session 16 12-1 pm EDT / 9-10 am PDT

Content Marketing for Social Media

Session 17 1-1.30 pm EDT / 10-10.30 am PDT

Blogging for Social Media

Session 18 1.30-2.30 pm EDT / 10.30-11.30 am PDT

Influencer Marketing - How to create your Social Media Influence

Session 19 2.30-3.30 pm EDT / 11.30-12.30 am PDT

Driving Sales through Social Media

Google+ Track - Friday, May 16

Session 20 12-1 pm EDT / 9-10 am PDT

Google+ - Building, growing your G+ community

Session 21 1-2 pm EDT / 10-11 am PDT

Creating your Google+ Hangouts / HOA

Social Media Engagement Track - Monday, May 19

Session 22 12-1 pm EDT / 9-10 am PDT

Social Media Engagement Factors

Session 23 1-2 pm EDT / 10-11 am PDT

Measuring engagement tools

Non-profits, B2B, e-commerce Track - Wednesday, May 21

Session 24 12-1 pm EDT / 9-10 am PDT

Social Media for B2B

Session 25 1-2 pm EDT / 10-11 am PDT

Social Media for non-profits

Session 26 2-3 pm EDT / 11-12 am PDT

Social Media for e-commerce

PR & Social Media - Friday, May 23

Session 27 12-1 pm EDT / 9-10 am PDT

PR - Social Media - The Power of one

Session 28 1-2 pm EDT / 10-11 am PDT

Pitching to bloggers

Visual Social Media Track - Tuesday, May 27

Session 29 12-1 pm EDT / 9-10 am PDT

Visual Social Marketing

Session 30 1-2 pm EDT / 10-11 am PDT

Pinterest Marketing for e-commerce - Driving Traffic & Revenues

Session 31 - How-to Session 2-2.30 pm EDT / 11-11.30 am PDT

Getting Started with Pinterest

Community Management Track - Wednesday, May 28

Session 32 12-1 pm EDT / 9-10 am PDT

Social Media Optimization

Session 33 1-2 pm EDT / 10-11 am PDT

Community Management - Role of Community Manager

Session 34 2-3 pm EDT / 11-12 am PDT

Enterprise Social Media - How to manage Social Media across the enterprise

Video Marketing Track - Friday, May 30

Session 35 12-1 pm EDT / 9-10 am PDT

Video Marketing as a Social Media driver

Session 36 - How-to Session 1-1.30 pm EDT / 10-10.30 am PDT

YouTube Optimization

ROI & Measurement Track - Friday, May 30

Session 37 1:30-2:30 pm EDT / 10:30-11:30 am PDT

Social Media Analytics & ROI

Session 38 2:30-3:00 pm EDT / 11:30-12.00 pm PDT

Conference Wrap-up - 10 Key Takeaways

Certification Details

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Social Media Certification track is created for attendees who are looking for a more hands-on, project based, social media experience. Our certification track runs concurrently with WebConference sessions but of course with a more personalized mentoring experience. Simply put, you will learn to implement all that you learn during our live WebConference sessions with our expert mentors to guide you along.

Please Note: Our focus is on individual attention for certification program and as a result we have only have limited number of seats available. In addition to attending Social Media WebConference sessions, you'll be required to put in 5-6 hours of additional work each week.

Certificate - Instant E-Training
  • Hands-on Social Media Project
  • Weekly Assignments & Quizzes
  • Weekly Progress Mentoring Calls
  • Final Project Dissertation
  • Social Media Certification

Recognized Training Provider

SEMPO Recommened Training Provider - Instant E-Training
  • Instant E-Training is a recommended training provider of SEMPO, a global non-profit association with members across the globe in over 28 countries.

Hands-on Social Media Project

Hands-On Certificate - Instant E-Training
  • A Social Media project will be assigned to work on with our guidance.
  • Project based training from the ground up will help you to implement Social Media programs.
  • Perfect for experiential learners looking for real-world Social Media experience.

Weekly Assignments & Quizzes

Weekly Assignments and Quizes
  • You will be assigned weekly quizzes & assignments based on your learning during our Live Social Media sessions.
  • Weekly Quizzes to test your knowledge and ensure you stay on top of our live sessions.

Weekly Progress Mentoring Calls

Weekly Assignments and Quizes
  • In addition to Live WebConference sessions, you'll be part of weekly progress/mentoring calls where any or all questions will be answered related to your assigned Social Media project.
  • 1 hour long call each week for 6 weeks - You get 6 hours of personalized attention with a focus on solving YOUR problems.

Final Project Dissertation

Weekly Assignments and Quizes
  • A final Social Media Project dissertation is required from all certification attendees.
  • Your Final Social Media Dissertation will bring your Social Media project to life and is a required component for receiving our Social Media Certification.

Social Media Certification

Weekly Assignments and Quizes
  • You will earn your Social Media Certification during our Graduation Ceremony.
  • Please Note: You will need to pass all our quizzes and complete final project dissertation to earn your certification.

Need more information? Here's more about Our Social Media Certification program

Compare Training Options

Click here to see details
Compare Options - Instant E-Training

Comparison chart below shows the difference between Social Media WebConference 2014 and Social Media Certification tracks

  Social Media
WebConference 2014
Social Media
Certification 2014
Attend 24 Live Sessions
(with 6 months access)
Receive Free Bonus Materials
Access to Member's Area incl. Q&A
Free 3 Months Access
(100+ training videos - worth $141)
Hands-on Social Media Project
6 Mentoring Calls - One Hour Each
Social Media Certification of Achievement
Social Media Final Project Dissertation

Expert Speakers

Click here to see details

Dan Zarrella

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and The Facebook Marketing Book.

Joel Comm

Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of the web, publishing, social media and mobile applications...

Brian Carter

Brian Carter has written two books on Facebook "The Like Economy" and "Facebook Marketing" released in January 2012. Brian is a recognized authority on Facebook and speaks...
Sima Dahl

Sima Dahl

Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches...

Eric Quanstrom

Eric brings a rare combination of marketing, digital media, technology and strategic experience to the role of CMO...
Krista Neher

Krista Neher

Krista Neher is author of "Social Media Field Guide" and an international speaker on Social Media marketing. Krista has worked with the biggest and best marketing...
Martin Shervington

Martin Shervington

Martin is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both...

Chuck Hester

Chuck Hester is a LinkedIn power connector with more than 13,000 direct connections. He is a sought-after expert on the subject of using LinkedIn...
Neal Schaffer

Neal Schaffer

Neal Schaffer has written two books on LinkedIn: "Maximizing LinkedIn for Sales and Social Media Marketing" as well as "Windmill Networking: Understanding, Leveraging and ...

Lisa Buyer

When it comes to relationships, Lisa Buyer believes the connection between social media, search, and public relations is exponential...
Chad Wittman

Chad Wittman

Founder of EdgeRank Checker, Chad Wittman is widely considered the leading EdgeRank expert within the industry. EdgeRank...

Eric Enge

Eric Enge is co-author of "The Art of SEO" and a respected industry authority. Eric speaks at many conferences across the US and writes...
Samantha Iodice

Samantha Iodice

Samantha Iodice (phonetic key: eo-de-chay) is a Senior Solutions Consultant for a global marketing services agency focused on Email Strategy & Best Practice. She began her email career...

Casey Hall

Casey provides thought leadership and best practices for corporate Social Media at Thomson Reuters. He serves as the Managing Editor...
Laurie Mahoney

Laurie Mahoney

Laurie Mahoney is the Director of Product Marketing at Cision. With over a decade of experience in the PR industry...
Bob Tripathi

Bob Tripathi

Bob has 10+ years of internet marketing experience having worked with brands like Sears, Discover Financial Services ...

Lisa Denten

Lisa Denten is the Social Media Manager at PR software company Cision, where she leads social strategy, coordinates the blog editorial calendar...
Joslyn Adasek

Joslyn Adasek

Joslyn began her career in the IT industry after graduating from Colorado State University with a degree in Computer...
Kelsey Jones

Kelsey Jones

Kelsey Jones is the managing editor of Search Engine Journal and helps clients grow their social media, content...

Angie Schottmuller

Angie is an interactive Jedi who specializes in defining digital media road maps for multi-channel strategy.
Science of Facebook Marketing Video - Instant E-Training
  • Free Session Video by Dan Zarrella of HubSpot - The Science of Facebook Marketing - Worth $69. Recorded exclusively for Instant E-Training.
  • In this hour long video, the Original Social Media Scientist and Author of "The Social Media Marketing Book" and "Facebook Marketing" Dan Zarrella mixes research data with marketing acumen to deliver marketing sermons for Facebook.
You must have the Adobe Flash Player installed to view this player.
  • 10+ Free Training Videos on Social Media.
  • Free Access to 10+ training videos on Social Media. Over $500 in value.
  • Our Free training videos will supplement our Social Media for Business WebConference.
Content Marketing For Social Media - Instant E-Training
  • Content Marketing for Social Media Video
Social Media Influence - Instant E-Training
  • Free Video of Social Media Influencing
Social Media Audit E-Book - Instant E-Training
  • Free Social Media Audit E-Book
Social Media Influence - Instant E-Training
  • A 300+ page FREE ebook for all attendees.
  • Book with chapter contribution from various social media practitioners.

"Certification rivals my college diploma"

Got my certificate of achievement for Content Marketing Certification project today! Yay! Frankly, it rivals my college diploma for looks. Thanks, Instant E-Training!

Sheri - Instant E-Training
Sheri Booms Holm
Social Media for Business, Attendee

"Instant E-Training was a fantabulous experience"

I have to tell you that receiving my certificate in the mail today was the highlight of my day. I was so happy I kissed my you can see. Instant eTraining was a fantabulous experience. Thank you for a wealth of knowledge.

Michelle - Instant E-Training
Social Media for Business, Attendee

"Best workshop series I have attended online"

Instant-E-Training and Bob Tripathi provided the best seminar/workshop/webinar series I have attended online. The topic was "Social Media for Business" and the content and speakers presented an incredible wealth of information. They knew their stuff and were willing to share it. I would highly recommend this for other professionals looking for current, relevant social media information.

Julie Snow - Instant E-Training
Julie Snow
Minnesota, USA

"I give them my highest recommendation"

Instant E-Training is by far the most effective way to learn for anyone getting into social media for business. They cover every topic you need to know, and expose you to some of the best in the field. The resources they provide are invaluable and I give them my highest recommendation

Ryan Maas - Instant E-Training
Ryan Maas
Indiana, USA

"Training with Instant E-Training was a great experience"

Training with Instant E-Training was a great experience. I learned a lot and received many free bonuses. I would recommend it to anyone looking to learn more about the online marketing world and anyone who would like to practically use the information learned. Not only will you learn a lot, but when you need support you can count on Bob.

Joseph Kastner - Instant E-Training
Joseph Kastner

"Useful information to share with my colleagues"

I really enjoyed the Social Media for Business course, while I have a good grounding in the area it gave me some useful hints & tips I hadn't come across and gave me lots of useful information to share with my colleagues to get them more on board with the use of social media

Kat Miller - Instant E-Training
Kat Miller
United Kingdom

"I learnt to do it right"

Thank you so much! I am working in online marketing, I have some experience in Social Media, but I learnt how to do it right, the workflows, and all that a real consultant/specialist in digital marketing needs to know. Congratulations, I will sign in for the next workshop!

Adriana Ceausescu - Instant E-Training
Adriana Ceausescu

"Fantastic beyond all my expectations"

The Social Media for Business series was fantastic, beyond all my expectations. The experts, the material, the topics were worth every pennie. Thanks very much for producing up to the minute presentations.

Christine Paquet - Instant E-Training
Christine Paquet

What if i miss few sessions?

All sessions are recorded and you will have full access to all records for 6 months from your start date. We encourage you to re-watch the sessions to make sure you've grasped all of the great tips our experts provide!

How long is each session?

Our web conference is designed with an hour long strategy session. Many of the sessions also include a 30 minute follow up "how to" workshop, which includes a shared screen and more hands on experience. Please check the agenda for the complete schedule.

What if I have questions after the session?

We have created a special Q&A just for attendees. You can ask a question after the workshop. We'll also post questions from the Q&A on our website.

How can I ask questions during the the session?

You can ask questions during the sessions after the formal presentation. You can also use the live chat feature if you prefer. Our moderator will go over this at the beginning fo each session.

What should I expect from the Web Conference?

Online training saves you all the hassle and expenses of traveling. You can simply attend from your home or office, (even Starbucks!). The format is a a live video streaming of the instructor, and the videos can be reviewed, so it's better than an in-person training!

Do I need any special software?

No, not at all. All you need is an internet browser and connection. Besides that, you'll just need to make sure that Flash is installed on your computer.

Can I share my password?

We work hard to create the WebConference by brining together top experts, offering free resources and exceptional support. Sharing passwords is equivalent to software piracy and against our user policy. Instead please give us a call at (847) 497-0290. We will offer you an excellent group rate. Promise!

What if I'm not satisfied?

We are confident that you will love our Social Media for Business WebConference. But if for some reason, it is not what you want then we will be happy to issue you a refund. However, you need to request the refund on the first day. Any refund request after that will not be accepted due to the online format of our training and the free training resources we provide. Please email us immediately at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at 847-497-0290 and reason of your cancellation.

Are there any additional perks?

In addition to learning from our top-notch list of trainers, you'll also be granted free access to our member's only site loaded with 10+ free videos (over $600 value). This way you are not just learning through the WebConference but also through other our other training videos created by expert instructors at Instant E-Training. It doesn't get much better than this!