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Inbound Marketing & SEO Certification Training - Instant E-Training

Inbound Marketing & SEO 2014


WebConference + Certification

- Live. Online.

February 14 - March 2, 2014

What is it?

Online Inbound Marketing & SEO event where you get big conference content with personalized interactive training. 100% Online that lets you watch (or rewatch) sessions any number of times!

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How does it Work?

Our Inbound Marketing & SEO WebConference delivers a total of 27 Live and On-Demand sessions. All our live sessions are recorded too for easy future playback.

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When does it start?

All our sessions are recorded so you can enroll at any time. Plus, you get access to recordings for 6 months.

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  • Agenda

    Session 1 - Friday, February 14th 12 pm EST / 9 am PST


    The Findability Formula - The Blueprint to Drawing Customers to Your Website

    Session 2 - Monday, February 17th 12-1 pm EST/ 9-10 am PST


    The Science of Inbound Marketing

    Session 3 On-Demand


    Keyword Research for SEO

    More Details Speaker: Christine Churchill

    Session 4 - Monday, February 17th 1-2 pm EST/ 10-11 am PST


    SEO & Inbound Marketing

    Session 5 On-Demand


    Website Architecture for SEO

    More Details Speaker: Stoney DeGeyter

    Session 6 On-Demand


    On-Page SEO tactics for 2014

    More Details Speaker: Bob Tripathi

    Session 7 - Wednesday, February 19th 12-1 pm EST/ 9-10 am PST


    Email Marketing - Building & Growing Your Email Lists

    Session 8 - Wednesday, February 19th 12-1 pm EST/ 9-10 am PST


    Influencer Marketer - Positioning Yourself as an Authority

    Session 9 On-Demand


    Link Building Strategies

    More Details Speaker: Eric Enge

    Session 10 - Friday, February 21st 12-1 pm EST/ 9-10 am PST


    Blogging Strategy for Generating Leads

    Session 11 On-Demand


    SEO Competitive Analysis & SEO Tools

    More Details Speaker: Bob Tripathi

    Session 12 - Monday, February 24th 12-1 pm EST/ 9-10 am PST


    Community Building as Inbound Marketing tool

    Session 13 - Monday, February 24th 1-2 pm EST/ 10-11 am PST


    Inbound for B2B & B2C

    Session 14 - Monday, February 24th 2-3 pm EST/ 11-12 am PST


    Video Marketing as Inbound Marketing

    Session 15 On-Demand


    Video SEO & YouTube Optimization

    More Details Speaker: Bob Tripathi

    Session 16 - Wednesday, February 26th 12-1 pm EST / 9-10 am PST


    Inbound Marketing Vs. Interruption Marketing

    Session 17 - Wednesday, February 26th 1-2 pm EST / 10-11 am PST


    Content Marketing for SEO & Inbound Marketing

    Session 18 - Wednesday, February 26th 2-3 pm EST/ 11-12 am PST


    Press Releases as an Inbound Marketing Tactic

    Session 19 - Friday, February 28th 12-1 EST / 9-10 am PST


    Social Media & Inbound Marketing

    Session 20 - Friday, February 28th 1-2 EST / 10-11 am PST


    User Generated Content & Viral Marketing

    Session 21 On-Demand


    Mobile SEO

    More Details Speaker: Bryson Meunier

    Session 22 - Monday, March 2nd 12-1 EST / 9-10 am PST


    Mobile Marketing & Inbound Marketing

    Session 23 - Monday, March 2nd 1-2 EST / 10-11 am PST


    Google Hummingbird & other SEO updates

    Session 24 On-Demand


    Local SEO

    More Details Speaker: Pierre Zarokian

    Session 25 On-Demand


    Wordpress SEO

    More Details Speaker: Matt Morgan

    Session 26 On-Demand


    Web Analytics & Metrics for SEO

    More Details Speaker: Thom Craver

    Session 27 - Monday, March 2nd 2-2.30 pm EST / 11-11.30 am PST


    Conference Wrap-up

  • Inbound Marketing & SEO Certification

    Inbound Marketing & SEO Certification track is created for attendees who are looking for a more hands-on, project based, in-the-trenches Inbound Marketing & SEO experience with weekly expert mentoring support to guide you along. Our Inbound Marketing (with integrated SEO) Certification track runs concurrently with Inbound Marketing & SEO WebConference 2014 sessions but in a more guided & mentored environment. Simply put, you will learn to implement all that you learn during our live WebConference sessions with expert mentors to guide you along. Think of this as your own mastermind group!

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    Please Note: Our focus is on individual attention for certification program and as a result we have only have limited number of seats available. In addition to attending live Inbound Marketing WebConference sessions you will also be watching on-demand SEO training sessions. This way you can expect to get an all round Inbound Marketing & SEO experience. We advise our attendees to try and invest about 5-6 hours of work each week.

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    Certificate - Instant E-Training
    • Hands-on Inbound Marketing & SEO Project
    • Weekly Assignments & Quizzes
    • Weekly Progress Mentoring Calls
    • Final Project Dissertation
    • Final Inbound Marketing & SEO Certification

    Recognized Training Provider

    SEMPO Recommened Training Provider - Instant E-Training
    • Instant E-Training is a recommended training provider of SEMPO, a global non-profit association with members across the globe in over 28 countries.

    Hands-on SEO & Inbound Marketing Project

    Hands-On Certificate - Instant E-Training
    • An Inbound Marketing & SEO project will be assigned to each certification attendee
    • Project based Inbound & SEO training will help you acquire and master new skills from the ground up.
    • Perfect for experiential learners looking for real-world Inbound Marketing & SEO experience.

    Weekly Assignments & Quizzes

    Weekly Assignments and Quizes
    • During the course of this training program, you will be assigned weekly quizzes & assignments.
    • Our Weekly Quizzes will test your knowledge and ensure you stay on top of certification requirements.

    Weekly Progress Mentoring Calls

    Weekly Assignments and Quizes
    • In addition to Live WebConference sessions, you'll be part of weekly progress/mentoring calls where all your questions related to your assigned Inbound Marketing & SEO project will be answered.
    • An hour long call each week for 6 weeks - In other words, you get 6 hours of personalized attention with a focus on solving YOUR problems.

    Final Project Dissertation

    Weekly Assignments and Quizes
    • Your Final Inbound Marketing & SEO dissertation will bring your certification project to life and is a required component for receiving our Inbound Marketing & SEO Certification.
    • A Final Certification of Achievement as Inbound Marketing & SEO Strategist will be awarded to all attendees.

    SEO Certification

    Weekly Assignments and Quizes
    • You will earn your Inbound Marketing & SEO Certification during our final dissertation session.
    • Please Note: You will need to pass all our quizzes and complete final project dissertation to earn your Inbound Marketing & SEO Strategist certification.

    Need more information? Here's more about Our SEO Certification program

  • WebConference

    Our Inbound Marketing & SEO WebConference track is perfect for attendees who are looking to attend our 27 Live and On-Demand sessions. It’s like attending a conference without the high price tag and no travel hassles. WebConference track is perfect for folks who wish to cut down on travel and instead attend sessions online from the convenience of their home or office. All our WebConference sessions are also recorded for future playback with anytime, anywhere access for 6 months.

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    As part of WebConference track you get:

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    • Access to 27 Live and On-Demand Online Sessions
    • Access to recordings for 6 months
    • Free Bonus Materials
  • Compare Tracks

    Compare Tracks - Instant E-Training

    Comparison chart below shows the difference between Inbound Marketing & SEO 2014 WebConference and Certification tracks

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    Inbound Marketing & SEO
    WebConference 2014
    Inbound Marketing & SEO
    Certification 2014
    Attend 27 Live and On-Demand Sessions
    (with 6 months access)
    Receive Free Bonus Materials
    Access to Member's Area incl. Q&A
    Free 3 Months Access
    (100+ training videos - worth $141)
    Hands-on Inbound Marketing & SEO Project
    6 Mentoring Calls - One Hour Each
    Inbound Marketing & SEO Certification of Achievement
    Inbound Marketing & SEO Final Project Dissertation
  • Free Bonus

    One Month Access to 150+ Training videos

    Training Videos - Instant E-Training
    • Get One month of free access to our training video library (150+ videos).
    • Training library contains videos on SEO, Social Media and other topics.
    • Free video library access will supplement your Inbound Marketing & SEO learning.

    Duplicate Content & SEO Video

    Duplicate Content SEO - Instant E-Training
    • Duplicate Content Issues - Free Hour Long Training Video by Eric Enge, Author of The Art of SEO - Worth $69
    • You’ll learn about duplicate content, site speed issues, and issues faced by companies with multiple sites.
    • You’ll also learn what constitutes duplicate content and what kind of action search engines specifically Google takes against site owners.

    In-House SEO Project Management Video

    Free Class - Instant E-Training
    • In-House SEO - Free Hour Long Training Video by Jessica Bowman - Worth $69
    • In this hour long training video, you will learn the time tested tips, tricks, and other critical in-house SEO tips that will help in-housers to navigate the complicated in-house waters smoothly.
  • FAQ's

    What if i miss few sessions?

    No worries. All our training workshops are recorded and you would have full access to all recordings for 6 months from start date. In fact, we encourage you to re-watch workshop recordings to make sure you have grasped all the great tips provided by our experts.


    How long is each session?

    Our web conference sessions are designed with an hour long strategy session and in many sessions followed by a 30 minute "How-to" workshop. Please check our agenda on top of this page for complete speaker lineup & schedule.


    What if i have questions after the workshop?

    Sure. We have created a special Q&A area just for the workshop attendees. You can ask a question in your registered member's area after the workshop. We will also post questions from our Q & A session up on our website.


    How can i ask questions during a workshop?

    We have a live chat feature and if you prefer you can ask question with a microphone too. You can ask questions after the formal presentation during our Q & A portion of the workshop. Our workshop moderator would announce before the start of each workshop on how to ask questions.


    What should i expect in an online training workshop?

    Well, with online training you save all traveling hassles and expenses and simply watch the training from your home or office desk (even Starbucks!). We will have live video streaming of the instructor so its as good as attending an in-person training without the traveling.


    Do i need any special software to watch the training workshop?

    No, not at all. All you need is an internet browser (like Internet Explorer, Firefox, Chrome, Safari, and the like) and an internet connection. Besides internet browser, you would also need Flash installed on your computer to attend the training workshop.


    Can i share my password with my co-workers?

    We work hard to create this SEO WebConference & Certification by bringing together top experts, offering free resources, and not to mention exceptional attendee support. Sharing passwords is equivalent to software piracy and against our user policy. Instead, please call us at 1-847-497-0290 and we will offer you excellent group rates. Promise!


    What if i don't like your session, can i get a refund?

    We are confident that you will love our SEO WebConference & Certification Program. But for some reason, it is not what you want then we will be happy to issue you a refund. The only thing we ask is that the final day for any refund request has to be right after the first session on February 14th. Any refund request after February 14th will not be accepted due to the online format of our training and the free training resources we provide. You should immediately email us at This email address is being protected from spambots. You need JavaScript enabled to view it. This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us at 847-497-0290 and reason of your cancellation.


    What else can i expect to get out of this training workshop?

    Besides a top-notch list of trainers with over 100+ years of combined experience, you will also be granted free access to our member's only site loaded with 10+ Free videos (over $600 in value!). This way you are not just learning through workshops but also through other training videos created by expert instructors at Instant E-Training. As they say "It cannot get any better than this!"

  • Fees - Select Your Option

    Attend Any 5 Sessions Attend All 27 Sessions Attend WebConference + Certification
    WebConference + Certification 2014
    (Limited Seats)
    Attend
    Any 5 WebConference Sessions
    Attend
    All WebConference Sessions
    Attend
    WebConference + Certification
    Attend any 5 Live or On-demand sessions
    Attend 27 Live and On-Demand Sessions
    (with 6 months access)
    Receive Free Bonus Materials
    Access to Member's Area incl. Q&A
    Free 3 Months Video Library Access
    (200+ Training videos - worth $141)
    Hands-on Inbound Marketing & SEO Project
    6 Mentoring Calls - One Hour Each
    Inbound Marketing & SEO Final Project Dissertation
    Inbound Marketing & SEO Certification of Achievement
    $ 149
    $ 597
    $ 397
    $ 1497
    $ 997
    * (You will be asked to enter Coupon Code on Checkout page if you have one)

    Questions

    Call us 1-847-497-0290
    Or
    email This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Our Speakers

    Dan Zarrella

    Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and The Facebook Marketing Book.

    Heather Lutze

    Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing.

    Eric Enge

    Eric Enge is co-author of "The Art of SEO" and a respected industry authority. Eric speaks at many conferences across the US and writes for many industry publications...

    Stoney deGeyter

    Stoney deGeyter is president of Pole Position Marketing, a leading inbound marketing agency established in 1998 and located in North Canton.
    Alan K'necht

    Sima Dahl

    Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience...

    Bernie Borges

    Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found...

    Eric Keiles

    Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept...

    Samantha Iodice

    Samantha Iodice (phonetic key: eo-de-chay) is a Senior Solutions Consultant for a global marketing services agency focused on Email Strategy & Best Practice. She began her email career...

    Brianne Carlon Rush

    Brianne Carlon Rush is the Content Director at Kuno Creative inbound marketing agency in Cleveland, Ohio.

    Andrew Dymski

    Andrew is the VP of Inbound & Co-Founder of GuavaBox, an inbound marketing agency. GuavaBox is focused on helping companies in the industrial B2B market reach new customers ...
    Bob Tripathi

    Bob Tripathi

    Bob has 10+ years of internet marketing experience having worked with brands like Sears, Discover Financial Services ...

    Gray Mackenzie

    Gray is a Co-Founder of GuavaBox, a certified inbound marketing agency. GuavaBox is focused on helping B2B organizations reach new customers through content and inbound marketing.

    Pierre Zarokian

    Pierre Zarokian is the CEO of Submit Express and iClimber. He is an expert on SEO & Social Media. He has written many articles on these subjects ...

    Matt Morgan

    Matt Morgan is the founder and CEO of Optimize Worldwide, a web design & SEO company based out of Northern California...

    Bryson Meunier

    Bryson Meunier is the Director of Content Solutions at Resolution Media. Meunier is a pioneer in understanding how mobility...

    Arnie Kuenn

    Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing.

    Thom Craver

    Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first Web marketing...

    Christine Churchill

    Christine Churchill is a recognized expert in the field of search engine marketing. Ms Churchill was a member of...
  • What To Expect

    What to expect - Instant E-Training
    Download PDF Presentation
    • All speaker presentations for download
    Ask Questions - Instant E-Training
    • Special Q & A time dedicated to ask our expert any question after every workshop session
    • Q & A section inside our membership area
  • Why Our Attendees Love Us...

    "Resources on site vast and informative"

    I gained a lot of value from Instant E-Training's SEO on-line Workshop. I gained a lot of information on site architecture, on-site SEO, link building, and analytical tools, and each speaker took a lot of time to answer questions at the end of the lesson as well as on the Q&A section of the site. In addition to the classes their offering of resources on the website was also vast and informative. I plan to take additional training courses with them and recommend the course to anyone wanting to improve their understanding of SEO. Thank You!

    Lewis Hutcheons - Instant E-Training
    Lewis Hutcheons
    Bar Code Integrators Inc | www.bciincorporated.com

    "Must take comprehensive workshop on SEO"

    This is a must take comprehensive workshop on SEO. The workshop offers a good overview on all aspects of online marketing to help your SEO efforts. You will come away with great nuggets to improve your search efforts.

    Cindy Yerkie - Instant E-Training
    Cindy Yerkie
    SEO Workshop Attendee
    SEO/SEM Manager | www.hp.com

    "Everything you desire in an online training program"

    If you're hunting for a course that will challenge you and give you all the information you need to get started with SEO then be sure to check out Instant-E-Training Courses. Bob Tripathi is extremely knowledgeable in the SEO Industry and offers a wide array of Online Marketing and Website development training programs. All the tools are at your fingertips with free resources, videos and educational materials provided on their website. They are partnered with Industry Experts and will be sure to give you everything you desire in an online training program. Don't hesitate to contact me with any additional questions.

    Jennifer Cluff - Instant E-Training
    Jennifer Cluff
    SEO Workshop Attendee

    "Presentations worth their weight in gold"

    I recently completed the online Instant E-Training SEO Training Workshop. At first I was apprehensive in signing up for the course as I wasn't sure if this would be a workshop that would only provided half-baked information. Was I pleasantly wrong. Bob Tripathi and his guest speakers provided such a wealth of SEO information that I was overwhelmed.

    The presentations provided to you at the end of the course are worth their weight in gold, as you'll learn so much about best practices, tactics, strategies to start an SEO program at your workplace, and so much more. I've gone back to review the video presentations from the guest speakers several times, and found them to be a added value to what I got out of the workshop. I strongly endorse the Instant E-Training SEO Training Workshop to anyone.

    Rick Barron - Instant E-Training
    Rick Barron
    SEO Workshop Attendee
    Web Marketing Manager | http://developer.motorola.com

    "Good pace and very relevant information"

    I've taken and gone to many SEO related educational opportunities. The SEO workshop provided a good pace and very relevant information. Keep up the Good work

    Robert Stolarczuk - Instant E-Training
    Robert Stolarczuk
    SEO Workshop Attendee

    "Very well organized and conducted"

    Thank you for sending the SEO Certificate of Completion. The Certification Badge looks really impressive. I enjoyed and learned a lot in the training sessions.They were well organised and conducted. The knowledge shared by the Industry experts was up to date. The supporting training videos helped me understand the topic in depth. I feel fortunate to be a part of the team.

    Smita Pise - Instant E-Training
    Smita Pise
    Facebook Training Attendee
  • Fees - Select Your Option

    Attend Any 5 Sessions Attend All 27 Sessions Attend WebConference + Certification
    WebConference + Certification 2014
    (Limited Seats)
    Attend
    Any 5 WebConference Sessions
    Attend
    All WebConference Sessions
    Attend
    WebConference + Certification
    Attend any 5 Live or On-demand sessions
    Attend 27 Live and On-Demand Sessions
    (with 6 months access)
    Receive Free Bonus Materials
    Access to Member's Area incl. Q&A
    Free 3 Months Video Library Access
    (200+ Training videos - worth $141)
    Hands-on Inbound Marketing & SEO Project
    6 Mentoring Calls - One Hour Each
    Inbound Marketing & SEO Final Project Dissertation
    Inbound Marketing & SEO Certification of Achievement
    $ 149
    $ 597
    $ 397
    $ 1497
    $ 997
    * (You will be asked to enter Coupon Code on Checkout page if you have one)

    Questions

    Call us 1-847-497-0290
    Or
    email This email address is being protected from spambots. You need JavaScript enabled to view it.