Description of Facebook Edgerank Algorithm. Facebook uses the Edgerank algorithm to determine the posts that should be shown on a user's Top News feed. The algorithm works reasonably similar to Search Engine Optimization.
Klurig Analytics, specialists in Social Media ROI, created this video to show how the algorithm works and why it is necessary for a social media marketer to understand the Facebook Edgerank Algorithm in order to write posts that are displayed on users' Top News feed.