Bob Tripathi: Shari, you focus on some thing very unique which is still, after 15 years in SEO, being overlooked and that is Information Architecture(IA). Does it hurt you to see SEO's overlooking IA?
Shari Thurow: It pains me. It pains me greatly to see people overlook IA and that's because when they build websites they want yesterday. They skip architecture and go straight to design and especially the home page design. The home page should be the last because the home page is based on the web site's architecture and what places you want people to visit first. So architecture think of it planning and think of the construction of the web site as implementation. and think of design as interior design like you do it in a house.
Bob Tripathi: Which is the bells and whistles...
Shari Thurow: Exactly, exactly.
Bob Tripathi: so flash comes last...

Read the full blog post at:
http://www.instantetraining.com/blog/2010/08/information-architecture-shari-thurow/