craig macdonald of CovarioOver the years, Search Engine Optimization (SEO) has gone through major changes into how SEO is implemented on a given web site. SEO has also become very scientific in nature and with the help of some sophisticated software, many of the search algorithm’s can be guessed to a greater accuracy. One of the industry leading software that predicts as well as automates many daily SEO tasks is Covario. Read more about Automating SEO with Software…

Today, we have a very special guest with us talking about managing SEO In-House. I am very pleased to welcome Bill Scully, Director eMarketing, Siemens. I first met Bill in 2007 when we were on the same panel at SMX West, Santa Clara talking about Bringing SEO In-House. It should then come as no surprise that i took this opportunity to talk to Bill on various issues surrounding in-house SEO and some of the common workarounds. Read more about Managing SEO In-House…