Social Media marketing can be multi-faceted and brands can suddenly find themselves surrounded by this large passive audience talking about their brand and sometimes even thrashed. As a result Social Media monitoring has become a must for most major brands today. Brands have come to understand that even though they won’t participate directly in social media platforms people would still be talking about their brand. So what do brands do? Let people talk about their brand or go ahead and join in the conversation. Fionn Downhill of Elixir Interactive joins us today to share some of her experiences through the work she has done for many brands in the social media space.

Social Media has witnessed a tremendous growth over the past year and witnessed a kind of mass hysteria among brands of all sizes to get on this social media bandwagon. Social Media at many levels is chaotic at the moment with the mad rush of marketers to get some piece of that social media action. Bringing order to that chaos and applying a method to social media madness is Liana Evans. Read more on Talking Social Media with Liana Evans…

Today we have a special guest with us and that too all the way from the UK. Meet Jon Myers, Director of Search for Mediavest, UK. Jon is a highly sought after speaker in the industry while also serving on the advisory board of Search Engine Strategies Conferences. I took this opportunity to ask Jon some questions ranging from Social Media to SEO to the Future of Search. Watch Jon Myers talk about Social Media and SEO Integration….

One of the earliest website for the SEO industry was Search Engine Watch. And Search Engine Watch has just brought in Jonathan Allen as its brand new Director. Jonathan Allen is one of the smartest viral marketing experts you would ever meet in the SEO industry and we were lucky enough to get this opportunity to chat with Jonathan Allen. Watch Jonathan talk to us about Creating Viral Content for Building Links

As marketing has evolved over the past decade so has the role of content over the years. Online content is useful not just to present information to web site visitors but is increasingly being used to drive traffic and overall revenues. We catch-up with Sally Falkow of PRESSFeed and ask her about some of the burning questions about blogs, feeds, and social media in general. More useful tips about making your content Social Media friendly….

In this post Bob Tripathi looks at 2 important elements when starting out with a Social Media campaign. Utilizing marketing channels effectively to reach your target market and making a real connection with your customers. Dan Siroker’s keynote at SES Conference in Chicago serves as the basis of this post. Also check out Dan’s keynote video.