Not so long ago search marketing was an afterthought and many search evangelists (like yours truly) were waging internal battles inside our respective walled gardens to integrate search as part of the overall marketing mix. All that has changed and search has become the cornerstone tactic (and top performing too) in your overall marketing mix. Read more about Search Marketing in your marketing mix….
Search Marketing Industry (made up of folks who practice SEO and PPC) is indeed a rapidly evolving Industry with new algorithms, techniques, and technologies becoming part of Search Engine Marketing. The industry had only one real conference in 2002 called Search Engine Strategies compared to today it has at a minimum 20 conferences spread across the globe from Sydney to San Francisco. But there have been some luminaries who have seen this growth first hand and one of them is Anne Kennedy. We catch up with Anne to chat about how Search Engine Marketing has evolved over the years…
We always wonder as to what makes some sites convert better than the others. We always read case studies as to how site x did this and improved their conversion rate by x percent. Sure, we all love those case studies but equally important to learn is how did they get there. What approach they took to affect those changes? So who better to ask but renowned landing page & conversion expert Jonathan Mendez, founder of RAMP Digital. Get more insights into Landing Page Optimization best practices
Search Engine Optimization (SEO) is one of those services that can get challenging with small business websites. We recently had the opportunity to catch up with Stoney deGeyter, Founder & President of Pole Position Marketing. Stoney started his search marketing company way back in 1998 and over the years has worked with businesses of all sizes. Small business though is one of his areas of expertise and speaks regularly at Search Engine Marketing conferences on thought provoking sessions like Search on a dime. Continue to watch the full interview on SEO for Small Business sites…
In the last few years, Google Analytics have launched some great features on their platform and in the process increased their market share in the web analytics space. Google’s Senior Manager of Analytics, Phil Mui talks to us about recent features releases on Google Analytics. Phil talks about some interesting ways to use analytics to understand our site visitors in a more precise manner. Continue to read more about Google Analytics
In this post Bob Tripathi looks at 2 important elements when starting out with a Social Media campaign. Utilizing marketing channels effectively to reach your target market and making a real connection with your customers. Dan Siroker’s keynote at SES Conference in Chicago serves as the basis of this post. Also check out Dan’s keynote video.
New report by emarketer proves that SEO is the top marketing tactic used by executives to generate conversions. The report also shows other online marketing tactics like email, ppc, viral marketing and more. Bob Tripathi analyzes each tactic and provides suggestions for each online marketing tactic.
