I have to start by saying that Social Media did undergo major changes in 2011. We had major Facebook announcements, we had Google+, Twitter additions, and many other changes that is expected with the rapidly evolving social media space. As educators, we’re proud to be in the know of all these changes and have incorporated all of these new updates and changes for our upcoming Social Media series. Yes, we’re back at it again this year with our expanded, rebranded “Social Media for Business” WebConference series. This is truly a unique online event and definitely the biggest we have done.

So I thought I would make it easy for you to follow and here are 7 reasons why you should be part of this series:

1. 16+ Leading Social Media Leaders:

We take great pride in programming our event content from the inside out. We are even prouder of that fact that top social media authors and expert speakers will be partaking in this year’s Social Media for Business WebConference. Our speakers represent big brands, agencies, consultants, corporate social media marketers but above all they all have a tremendous body of work to back up their claims.

Here are few of our speakers:

•    Erik Qualman is the author of Socialnomics and his new book Digital Leader
•    Lee Odden is the CEO of TopRank Online Marketing
•    Christopher Barger is author of The Social Media Strategist,
•    Hollis Thomases, Author of Twitter Marketing: An Hour a Day
•    Brian Carter, Author of Two Facebook marketing books
•    Krista Neher, Author of Social Media Field Guide
•    Neal Schaffer, Author of Two LinkedIn books
•    Eric Enge, Author of The Art of SEO
•    Megan Berry, Senior Manager of Klout.com
•    Chase McMichael is the CEO and co-founder of InfiniGrap
•    Lisa Buyer, PR & Social Media guru of The Buyer Group
•    Mark W. Schaefer, Author of “Return on Influence”
•    Marshall Sponder, Author of “Social Media Analytics”
•    Murray Newlands, Blogger & CEO of Influence People

Check out our complete list of Social Media for Business speakers

2.    23 Live Social Media Sessions
Thanks to our top notch content we are very excited that all our sessions will be delivered live online through video streaming. Our live video streaming and excellent interactive tools will give you a in-person classroom feel. Our 23 sessions covers a wide array of social media topics that are critical for any business success. Our Social Media WebConference starts with a keynote by Erik Qualman on Friday, March 9th. Here is a sampling of other sessions:
•    Building Your Social Media Program In-House from Inside Out
•    Social Media Listening for Marketing Intelligence
•    Creating Content Marketing Strategy for Social Media
•    20 Ways Twitter Can Help Grow Your Business
•    Top Facebook Marketing Strategies that Drives Results
•    Combining the Power of PR and Social Media
•    Google+ – 10 Reasons Google+ Should be Part of Your Social Strategy
Visit our site for complete Social Media for Business Agenda
3.    Topics that you can Learn, Implement, and Monetize right out of the gate!
Social Media playtime is over! Businesses are starting to see the ROI on Social Media campaigns and there is more to Social Media than scheduling a tweet or writing a post. Our program traverses the social media landscape to help attendees not just learn social media strategies but to also implement and monetize social media efforts.

  Our WebConference starts with strategy sessions like Social Media Strategy in 8 steps, Building Your Social Media Program and then dives deeper into social media platforms like Facebook marketing, Twitter marketing, Google+, YouTube optimization and so on. We also take a closer look at social media topics that help measure and monetize your efforts. Some of the scheduled sessions include: Social Listening for Marketing Intelligence, Measuring Social Media Influence, and Measuring Social Media ROI. But we don’t stop there: Attendees also get exposed to our “hands-on” sessions where we demonstrate how to use our featured social media platform.

4.    Hundreds of Dollars of Free Bonus Materials
At Instant E-Training, we like to provide learning resources to attendees that can help them speed up their learning time. Our free bonuses in itself are worth over $1000 in value. Few of the free resources that each attendee will receive this time are:
•    Science of Social Media by Dan Zarrella of HubSpot – An Hour Long training video
•    10 Free Training Videos – Our collection of customized training videos on social media
•    Social Media Strategy in Action – An Hour Long Presentation by Ramon De Leon of Domino’s Pizza
•    How to Audit Your Social Media Program ebook – Specially created ebook for all attendees

5.    Hands-on Social Media Certification track
With Social Media there is a greater emphasis on “doing” and the best way to learn anything is to start working on it. That’s where our unique Hands-on, Project based Social Media Certification comes in. Our certification track runs concurrently with WebConference sessions but of course with a more hands-on, mentoring experience. Simply put, you will learn to implement all that you learn during our live WebConference sessions with expert mentors to guide you along.

Here is what Certification Track attendees can expect:
•    Hands-on Social Media Project
•    Weekly Assignments & Quizzes
•    Weekly Progress Mentoring Calls
•    Final Project Dissertation
•    Social Media Certification

6.    Strategy + How-to Sessions
One of the constant feedback we hear from our attendees is for our how-to sessions. These sessions are unique as this goes into the weeds of social media either at a platform level or ad settings level like with Facebook ads.

I am sure we have all attended social media conferences where the speakers heads are up in the clouds and talking about social media rainbows and unicorns (as our speaker Dan Zarrella likes to call it) and dishing out advice like hug your customer today! Well, somehow the reality is different and top level theories & strategies sometimes just don’t cut it. This is why we have designed this 5 week training workshop that blends Strategy sessions with How to sessions to help you execute your social media programs smoothly.

7.    Interactive Training Platform with 6 Months Access
We place a high value on attendee experience and their learning needs. We also believe that just because it is online it doesn’t have to be dull & boring. I mean we have all been to those online webinars where we hear a voice and see some powerpoint slides that literally puts us to sleep. This is why we you will love attending our Social Media online event as through our unique interactive platform our attendees can see trainers in a live streaming video and also use other interactive features like live chat, polling, Q&A, and more.

Here is a little peek into what you can expect:

Still on the fence? With such great social media learning and speaker line-up you can hardly go wrong.

Here is your next step: Social Media for Business WebConference & Certification Program

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