In this Facebook training session, Jennifer Polk tells us how to create a policy for managing your Facebook business page that meets your business brand guidelines. Jennifer walks us through some of the essential steps in creating a solid Facebook marketing strategy as well as provide policy templates with examples of brand guidelines. Read more about Social Media Policy, Guidelines, and Policy Strategy…

Instant E-Training had a great start to their 6 week “Facebook Intensive Program” training workshop with noted Facebook thought leader Clara Shih delivering the opening keynote session. There were some great nuggets of information on how marketers should view social media marketing and why 2011 is the year of social media execution. Read on….