Learn how Jessica Bowman approaches SEO in an organization and what it takes to succeed. Over the years she has carried forward the In-House SEO baton and has really been vocal in the industry for moving the In-House SEO agenda forward. Her speaking engagements, her writing, herinteractions, her consulting work have helped many In-House SEO’s navigate the complex waters of managing SEO inside an organization. Read more on creating successful in-house SEO program…

Social Media marketing can be multi-faceted and brands can suddenly find themselves surrounded by this large passive audience talking about their brand and sometimes even thrashed. As a result Social Media monitoring has become a must for most major brands today. Brands have come to understand that even though they won’t participate directly in social media platforms people would still be talking about their brand. So what do brands do? Let people talk about their brand or go ahead and join in the conversation. Fionn Downhill of Elixir Interactive joins us today to share some of her experiences through the work she has done for many brands in the social media space.

SEO as an industry has matured over the years and more organizations have started to see the value of SEO and how it can generate revenues for them. Traditionally, companies outsourced all their SEO activities to external agencies but over the past few years an increasing number of well known companies have added SEO experts in their workforce. One of those well known companies is CNN. And managing CNN’s SEO initiatives in-house is none other than Topher Kohan. Read more on In-House SEO Strategy for News Site

Social Media has witnessed a tremendous growth over the past year and witnessed a kind of mass hysteria among brands of all sizes to get on this social media bandwagon. Social Media at many levels is chaotic at the moment with the mad rush of marketers to get some piece of that social media action. Bringing order to that chaos and applying a method to social media madness is Liana Evans. Read more on Talking Social Media with Liana Evans…

Today, we have a very special guest with us talking about managing SEO In-House. I am very pleased to welcome Bill Scully, Director eMarketing, Siemens. I first met Bill in 2007 when we were on the same panel at SMX West, Santa Clara talking about Bringing SEO In-House. It should then come as no surprise that i took this opportunity to talk to Bill on various issues surrounding in-house SEO and some of the common workarounds. Read more about Managing SEO In-House…