Search Marketing Industry (made up of folks who practice SEO and PPC) is indeed a rapidly evolving Industry with new algorithms, techniques, and technologies becoming part of Search Engine Marketing. The industry had only one real conference in 2002 called Search Engine Strategies compared to today it has at a minimum 20 conferences spread across the globe from Sydney to San Francisco. But there have been some luminaries who have seen this growth first hand and one of them is Anne Kennedy. We catch up with Anne to chat about how Search Engine Marketing has evolved over the years…
One of the interesting sessions I was looking forward to attend at Search Engine Strategies New York 2010 this year was “How to become a Link Magnet.” Besides the “session Bait” title it also had an impressive list of panelists consisting of Jennifer Slegg of Jensense, Rand Fishkin of SEOMoz, and Aaron Kahlow of Online Marketing Summit with Greg Jarboe of SEO-PR as the moderator. I believe most of the attendees in this session went in with the expectation (myself included) of learning how to create “link baiting” strategies to get more links. Surprisingly, the experts on the panel preached exactly the opposite: stop link baiting tactics and instead become link worthy. Yes, link worthy.
We always wonder as to what makes some sites convert better than the others. We always read case studies as to how site x did this and improved their conversion rate by x percent. Sure, we all love those case studies but equally important to learn is how did they get there. What approach they took to affect those changes? So who better to ask but renowned landing page & conversion expert Jonathan Mendez, founder of RAMP Digital. Get more insights into Landing Page Optimization best practices
Search Engine Optimization (SEO) is one of those services that can get challenging with small business websites. We recently had the opportunity to catch up with Stoney deGeyter, Founder & President of Pole Position Marketing. Stoney started his search marketing company way back in 1998 and over the years has worked with businesses of all sizes. Small business though is one of his areas of expertise and speaks regularly at Search Engine Marketing conferences on thought provoking sessions like Search on a dime. Continue to watch the full interview on SEO for Small Business sites…
As marketing has evolved over the past decade so has the role of content over the years. Online content is useful not just to present information to web site visitors but is increasingly being used to drive traffic and overall revenues. We catch-up with Sally Falkow of PRESSFeed and ask her about some of the burning questions about blogs, feeds, and social media in general. More useful tips about making your content Social Media friendly….
In the last few years, Google Analytics have launched some great features on their platform and in the process increased their market share in the web analytics space. Google’s Senior Manager of Analytics, Phil Mui talks to us about recent features releases on Google Analytics. Phil talks about some interesting ways to use analytics to understand our site visitors in a more precise manner. Continue to read more about Google Analytics
In this post Bob Tripathi looks at 2 important elements when starting out with a Social Media campaign. Utilizing marketing channels effectively to reach your target market and making a real connection with your customers. Dan Siroker’s keynote at SES Conference in Chicago serves as the basis of this post. Also check out Dan’s keynote video.
Many times i get questions from people asking me about links Google displays when doing a search for a specific site. Those links below a site URL are called sitelinks. Sitelinks are totally automated from Google and part of their natural search algorithm. Sitelinks were created by Google to enhance the search experience by giving the searchers the information they are looking in a very efficient manner. Google sitelinks also reduces failed searches on Google by helping the user find relevant informatio. This is what Google have to say about sitelinks:
“At the moment, sitelinks are completely automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.”
New report by emarketer proves that SEO is the top marketing tactic used by executives to generate conversions. The report also shows other online marketing tactics like email, ppc, viral marketing and more. Bob Tripathi analyzes each tactic and provides suggestions for each online marketing tactic.
Google Suggest is a great feature for searchers and it was first rolled out to general public around February of 2009. Predictive search or Google Suggest had been in the Google labs for over 4 years or BETA mode. Google Suggest assists searchers with their query and automatically pops up a bunch of keywords while a user is typing. Read More….
